# Help People Assess Your Charity in AI Search | Elite Digital > Make your charity’s purpose, status, work and donation information easier to verify, and measure AI-search observations without promising recommendations. Source: https://elitedigitalagency.io/blog/how-to-be-the-charity-ai-search-recommends/ Format: Markdown mirror of the HTML page (text/markdown). Content is identical; the canonical, citable version is the HTML source URL above. --- Charity Donations & AEO # Help People Assess Your Charity in AI Search Make your charity’s purpose, status, work and donation information easier to verify, and measure AI-search observations without promising recommendations. By Kaiser Khan · 5 July 2025 · 3 min read Last verified: 8 September 2026 AEOCharity MarketingEvidence A charity can improve the information available about its work, but it cannot guarantee a recommendation in an AI answer. Start with the questions a prospective supporter needs to resolve: what the organisation does, who it helps, how it is governed and what happens to a donation. ## Make the organisation easy to verify Use the same organisation name and contact details across your website and owned profiles. Describe your current legal and registration status accurately. If you have a registration number, link to the relevant public register. If an application is in progress, say so clearly instead of presenting the application as an approved registration. ## Explain the work with evidence Give each important programme a clear page that explains its purpose, location, activities and reporting period. Distinguish money raised, money spent and outcomes observed. Link to published accounts, reports or source records where appropriate. Explain the limits of estimates and avoid presenting targets as completed results. A useful programme report might state when an activity took place, what was delivered, how the figures were collected and who can answer questions. This is an example of reporting structure, not a claim about a client project. Publish personal stories and images only when you have the appropriate permission and safeguarding review. ## Help a supporter understand the donation journey Explain whether a donation supports a specific appeal or the organisation’s wider work. Identify the payment provider, recurring donation options and how a supporter can get help. Check the journey on a phone, including confirmation and receipts. Keep any Gift Aid information accurate for your circumstances and link to current official guidance. ## Check access separately from training preferences Search discovery and model training are different activities. Review the crawler controls for each service you want to reach. OpenAI documents OAI-SearchBot for search and GPTBot for training; allowing one should not be described as requiring the other. Google’s AI-search guidance builds on existing search fundamentals and does not require a special AI text file. ## Earn useful external references Make reports and project information accessible to partners, journalists and sector organisations that have a real reason to refer to the work. Correct inaccurate listings and provide a clear contact for enquiries. A relevant external reference can help someone verify a claim; it does not prove that an AI system will recommend the charity. ## Keep a record of what actually happens Record the exact question, product, date, answer and cited URLs when reviewing AI search. Separate a mention from a link and record absent or inaccurate answers too. Compare these observations with search performance and completed donations or suitable enquiries. Do not assign an uplift or a financial return to a citation without supporting data. Google’s guidance for AI search OpenAI’s crawler documentation Plan a clearer charity website Measure visibility and enquiries ### In this article ### Ready to improve your Charity Donations? Get a free consultation from our expert team. Talk to us ### What to do next ### Tags AEOCharity MarketingEvidence KK Kaiser Khan Founder & Director · Elite Digital Agency Kaiser Khan is the founder of Elite Digital Agency (Elite Digital AI Solutions Ltd). He specialises in SEO, Answer Engine Optimisation, and AI search strategy for UK businesses and charities. Author page · mrkaiserkhan.com ↗ Keep reading ## Related articles SEO & AEO ### Your First AEO Review: What to Check and Record 3 min read · Kaiser Khan Content Strategy ### An Editorial Checklist for AI Search Content 2 min read · Kaiser Khan SEO & AEO ### Measuring AEO: Visibility, Enquiries and ROI 2 min read · Kaiser Khan ## Want expert help with your digital marketing? Our team of SEO, AEO, and performance specialists are ready to review your strategy. Get a free consultation See our services