# Money Guide Case Study | UK personal finance | Elite Digital

> Money Guide (moneyguide.org.uk) publishes free, independent UK personal-finance guidance — banking, savings, ISAs, mortgages, pensions, tax and benefits.

Source: https://elitedigitalagency.io/case-studies/money-guide/
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Finance · Editorial

# Money Guide

  Free UK personal-finance guidance with named reviewers, primary-source citations and 20+ calculators.

  Completed May 2026 · Updated 8 September 2026 · By Kaiser Khan, Elite Digital Agency · Visit live site ↗

         moneyguide.org.uk/   Open the live site →  The live site as published (captured 25 September 2026). Read the delivery scope and source notes below.   This is a website delivery case study. Traffic, enquiry and revenue changes are not reported here; the facts below describe the published work.

## What was the challenge?

 UK personal finance is a regulated, YMYL-heavy category where anonymous content fails both Google quality tests and reader trust. Money Guide needed scalable guide architecture, primary-source citation on every page, named accountable reviewers, last-reviewed dates, and calculator tools — all clearly marked as information, not regulated advice.

 Money Guide (moneyguide.org.uk) publishes free, independent UK personal-finance guidance — banking, savings, ISAs, mortgages, pensions, tax and benefits — fact-checked against gov.uk, HMRC, FCA and Bank of England sources. Published by Elite Digital AI Solutions Ltd (Companies House 17250017) with named editorial accountability.

## The work and its scope

- Built topic hubs across 15+ personal finance categories with plain-English guides and quick-answer pages.
- Implemented editorial accountability — Kaiser Khan (Editorial Director) and named reviewers with public profile pages.
- Linked every guide to primary UK sources (gov.uk, HMRC, FCA, Bank of England, NHS, DWP).
- Delivered 20+ financial calculators (CGT, mortgage, ISA allowance, etc.) with methodology transparency.
- Structured content for AI citation — direct answers, comparison tables, dated updates, Organization schema tied to Companies House.
 Outside this engagement:

- Regulated financial advice or product sales
- Undisclosed affiliate-only ‘best buy’ tables
- Invented Bank of England or HMRC figures

## What changed on the live site?

| Dimension | Before | After (sourced) |
| --- | --- | --- |
| Accountability | Anonymous finance blogs fail YMYL tests | Named reviewers and Companies House publisher on the live site |
| Tools | No calculator suite at this URL | 20+ calculators with methodology on the site |
| Sources | Secondary blog citations | gov.uk, HMRC, FCA, Bank of England as the stated standard |

### Published project facts

   15+

 Topic hubs

 Source: Site navigation on moneyguide.org.uk

 20+

 Calculators

 Source: Tools index on moneyguide.org.uk

 Elite Digital AI Solutions Ltd (17250017)

 Publisher

 Source: Site footer and about on moneyguide.org.uk

 Yes — with profile pages

 Named reviewers

 Source: Reviewers section on moneyguide.org.uk

 gov.uk, HMRC, FCA, BoE

 Source standard

 Source: Editorial policy on moneyguide.org.uk

## What did we deliver?

- Full publication build (moneyguide.org.uk)
- 15+ topic hubs (banking, ISAs, mortgages, pensions, debt, benefits, etc.)
- 20+ interactive calculators
- Named reviewer profile pages with credentials
- Rates, statistics and key-dates reference pages
- Primary-source citation pattern on all guides
- SEO and AEO structure for finance-intent queries

Services: Web design & development · Finance content architecture · SEO & AEO · Calculator toolingExplore website design for a similar project →

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## Case study FAQ

**Who built Money Guide?**

   Money Guide (moneyguide.org.uk/) was designed and built by Elite Digital Agency, the trading name of Elite Digital AI Solutions Ltd (Companies House 17250017). Services included Web design & development, Finance content architecture, SEO & AEO.

**What was the main challenge for Money Guide?**

   UK personal finance is a regulated, YMYL-heavy category where anonymous content fails both Google quality tests and reader trust. Money Guide needed scalable guide architecture, primary-source citation on every page, named accountable reviewers, last-reviewed dates, and calculator tools — all clearly marked as information, not regulated advice.

**What did Elite Digital not do on this project?**

   Out of scope: Regulated financial advice or product sales; Undisclosed affiliate-only ‘best buy’ tables; Invented Bank of England or HMRC figures.

**What outcomes were achieved?**

   Published project facts include: Topic hubs: 15+; Calculators: 20+; Publisher: Elite Digital AI Solutions Ltd (17250017); Named reviewers: Yes — with profile pages; Source standard: gov.uk, HMRC, FCA, BoE. Each figure is sourced from the live site.

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