Healthcare · Doctor-reviewed
HealthAnswers
323+ plain-English health guides reviewed by UK doctors — built for patients and AI answer engines.
Open the live site → This is a website delivery case study. Traffic, enquiry and revenue changes are not reported here; the facts below describe the published work.
What was the challenge?
Health content is among the hardest categories to rank and cite — Google and AI systems apply strict E-E-A-T scrutiny. The site needed scalable hub architecture (Health A–Z, symptoms, treatments, tests), visible reviewer credentials on every page, and machine-readable structure without sacrificing readability for patients.
HealthAnswers is a UK health information site publishing plain-English guidance on conditions, symptoms, treatments and tests — every article medically reviewed by a registered UK doctor with name and GMC number shown. Elite Digital built the platform architecture, content taxonomy and AEO structure for a large-scale YMYL property.
The work and its scope
- Designed hub-and-spoke taxonomy: 183 conditions, 67 symptom guides, 51 treatment pages, 22 test guides — all interlinked.
- Implemented reviewer attribution pattern — named UK doctor, GMC number, review date — on every article template.
- Built direct-answer intros and crisis-resource callouts (Samaritans, SHOUT) on mental health content.
- Structured FAQPage and MedicalWebPage-oriented schema for AI extractability.
- Optimised for NHS-aligned, jargon-free copy with sourced, dated content updates.
Outside this engagement:
- Clinical care, diagnosis or prescribing
- Paywalls or lead-sold ‘symptom checker’ funnels
- Self-awarded AggregateRating markup
What changed on the live site?
| Dimension | Before | After (sourced) |
|---|---|---|
| Reviewer identity | Anonymous or brand-as-author risk on YMYL | Named UK doctors and GMC numbers on article templates |
| Scale | No hub taxonomy at this URL | 323+ guides across conditions, symptoms, treatments, tests |
| Price to reader | — | Free, no paywall (homepage) |
Published project facts
What did we deliver?
- Full site architecture and build (healthanswers.co.uk)
- Health A–Z, symptoms, treatments, tests and mental health hubs
- Doctor review workflow and attribution templates
- 323+ published plain-English guides
- Search and site-wide navigation
- YMYL-compliant SEO and AEO technical layer
- Crisis support resource integration on mental health pages
Services: Web design & development · YMYL content architecture · SEO & AEO · Healthcare digital
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Case study FAQ
Who built HealthAnswers?
HealthAnswers (www.healthanswers.co.uk/) was designed and built by Elite Digital Agency, the trading name of Elite Digital AI Solutions Ltd (Companies House 17250017). Services included Web design & development, YMYL content architecture, SEO & AEO.
What was the main challenge for HealthAnswers?
Health content is among the hardest categories to rank and cite — Google and AI systems apply strict E-E-A-T scrutiny. The site needed scalable hub architecture (Health A–Z, symptoms, treatments, tests), visible reviewer credentials on every page, and machine-readable structure without sacrificing readability for patients.
What did Elite Digital not do on this project?
Out of scope: Clinical care, diagnosis or prescribing; Paywalls or lead-sold ‘symptom checker’ funnels; Self-awarded AggregateRating markup.
What outcomes were achieved?
Published project facts include: Published guides: 323+; Condition explainers: 183; Symptom guides: 67; Medical review: Named UK doctors + GMC numbers; Price to reader: Free — no paywalls. Each figure is sourced from the live site.