Services / Website Redesign
Website redesign —
better, without losing what works.
If your site is slow, dated or hard to update, we rebuild it into a better customer journey — with a migration plan that protects the search traffic you already have.
Published price From £3,495 Business site redesign from £8,495 · Ecommerce redesign from £12,000 All prices →
Part of our web design & development service, focused on businesses that already have a site that's underperforming.
Start by recording what currently earns traffic and enquiries, then keep or improve those pages, map every changed URL to its closest replacement with a 301 redirect, and check crawling, titles and forms before and after launch. Elite Digital leads every redesign with that migration plan. Redesigns start from £3,495.
Redesigns usually lose traffic for avoidable reasons: missed redirects, deleted pages and rewritten content that search engines can no longer match. We audit current performance before any design decision, keep what works and rebuild what doesn't, so the new site launches without throwing away the visibility you've earned.
What's included in a website redesign?
Pre-Redesign SEO Audit
Comprehensive audit of your current site's organic performance before work begins — so nothing that's working gets accidentally broken in the redesign.
Redirect Mapping
Full URL mapping with 301 redirects to preserve link equity and ensure every existing page lands correctly post-launch.
Conversion-Led UX Design
New information architecture and visual design built around your buyer journey — not aesthetic preferences alone.
Performance Rebuild
Core Web Vitals optimisation baked into the new build — faster load times, better LCP, and improved page experience scores from launch day.
Technical SEO Integration
Schema markup, canonical tags, structured data, and XML sitemap all configured correctly in the new build — not retrofitted after launch.
Post-Launch Monitoring
30-day post-launch monitoring to catch any ranking fluctuations, crawl errors, or indexing issues before they compound.
How do your options compare?
If the site mostly works, targeted fixes beat any redesign. When a rebuild is justified, the route matters less than whether someone owns the redirect plan.
| Route | Typical cost | What you get | Best for |
|---|---|---|---|
| Do it yourself | Your time, plus £150–£400 a year if you rebuild on a website builder | You redo the site; redirects and SEO checks are on you | Very small sites with little search traffic to protect |
| Freelancer | £500–£2,000 for a basic five-page site | A refreshed site; migration planning depends on the individual | Small brochure sites with simple URL structures |
| In-house hire | A salaried developer plus tools — we haven't published a range | A staff developer who can keep improving the site after launch | Organisations with ongoing development work |
| Typical agency | £3,500–£12,000+ for a bespoke build | Design and build; migration planning varies by agency, so ask to see it | Established sites with rankings and enquiries worth protecting |
| Elite Digital | Redesigns from £3,495; business sites from £8,495 | Pre-redesign SEO audit, redirect map, rebuild and 30 days of post-launch monitoring | Sites that already earn traffic but lose enquiries |
Ranges are guides, not quotes. Domain and hosting are separate from any build fee.
Where these figures come from: Is a website redesign worth it?How much does a business website cost in the UK?
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Keep improving visibility once the new site is live.
Guide
Is a redesign worth it?
When to rebuild, and when a focused update is enough.
Need your first website? Packages start at £1,500.
Up to 5 pages with a typical 3–4 week build after content and scope are agreed. Eligible charities pay £1,000. Larger bespoke projects start from £3,495; review the package for inclusions and ongoing costs.
Frequently Asked Questions
Will a website redesign hurt my SEO?
It can, if URLs change without redirects or ranking content is removed. We start with an SEO audit so we know what currently earns traffic, then map redirects, migrate content deliberately and monitor crawling and indexing for 30 days after launch. No one can guarantee rankings, but this avoids the usual causes of lost traffic.
How long does a website redesign take?
Most business website redesigns take 10–14 weeks from discovery to launch. Larger or more complex sites — ecommerce, multi-language, custom integrations — are scoped individually.
Should I redesign or just optimise my existing site?
If your site has fundamental structural, performance, or design issues that can't be resolved through optimisation, redesign is the right answer. We audit your existing site and give an honest recommendation before any commitment.
What does a website redesign cost?
Brochure site redesigns from £3,495. Business website redesigns from £8,495. Ecommerce redesigns from £12,000. All include technical SEO integration and redirect mapping.
How do I know if my website needs a redesign?
Common signs: it looks dated next to competitors; pages load slowly on phones; it isn't properly mobile-friendly; your team struggles to update it; it hasn't changed significantly in years; or enquiries are falling while traffic holds steady. Our free GEO audit gives a quick first look, and we'll recommend a redesign or targeted fixes before any commitment.
Is a website redesign worth the money?
It depends on what's broken. If slow pages, unclear messaging or broken journeys are losing enquiries, fixing them can repay the cost; if the site already converts, targeted updates are usually better value. We'll tell you which before you commit.