Healthcare / Private GP & Clinics
Websites for private
GPs & clinics.
Win local search, convert self-pay and membership patients, and make booking effortless.
Published price From £1,995 Practice from £2,950 · Clinic / Authority from £4,500 All prices →
Part of our healthcare marketing → practice.
We design websites for UK private GPs and clinics built around how patients choose private primary care — fast, trustworthy, and optimised for 'private GP near me' search and AI recommendations, with online booking and clear self-pay and membership pricing.
Why do private GP websites lose patients?
Usually because pricing is hidden, booking is hard or the clinic doesn't appear when someone searches 'private GP near me'. Patients choosing private primary care want speed, clarity and reassurance, and they move to the clinic that makes the next step obvious.
What does a private GP or clinic website need?
Self-pay & membership models
Clear presentation of consultation fees, membership tiers and what's included — removing the friction that loses self-pay patients.
'Private GP near me' local SEO
Google Business Profile, location pages and local schema to win the local pack and map searches in your catchment.
Online booking
Integrated booking and enquiry flows so patients can secure an appointment in minutes, on mobile.
Multi-service pages
Dedicated pages for each service — GP consultations, health screens, travel clinics, blood tests — each able to rank on its own.
Trust & accreditation
CQC registration, clinician credentials and real reviews structured for patients and AI engines.
AEO for primary-care queries
Question-led content and schema so AI assistants recommend your clinic for private GP and health-screen queries.
How do your options compare?
Most private GPs and clinics can choose between a DIY builder, a freelancer or a specialist agency; the right route depends on how much of your work arrives through the website. Market ranges below come from our private practice website cost guide.
| Route | Typical cost | What you get | Best for |
|---|---|---|---|
| Do it yourself | £0 build cost plus your time; domain and hosting from about £200 a year | A template site you write, check and maintain yourself | Newly independent practitioners testing demand |
| Freelancer | Varies — we haven't published a range; usually a simple brochure build | A site built to your brief; healthcare trust signals, compliance and local search depend on the individual | Simple brochure sites where you'll own the copy and compliance |
| In-house hire | Staff salary and time — we haven't published a range | Someone on your team who updates the site alongside other duties | Larger groups that already employ marketing staff |
| Typical agency | About £2,000–£5,000+ one-off for a bespoke professional build | Design, build and launch; healthcare experience varies, so ask for examples | Practices where booked appointments pay for the site |
| Elite Digital | Essential from £1,995; Practice from £2,950; Clinic / Authority from £4,500 | Credentials and trust signals, local SEO foundations and schema, with treatment and location pages from Practice; you approve clinical content | Private GPs and clinics that need online booking and clear self-pay or membership fees |
Ranges are guides, not quotes. Booking software and payment processing are usually separate running costs.
Where these figures come from: How much should a private practice website cost?
What does it cost?
Essential from £1,995 — foundations for a single-site clinic. Practice from £2,950 — service + location pages, booking integration, copywriting. Clinic / Authority from £4,500 — multi-site, full local + AEO setup. Add an ongoing Care & Growth plan from £299/month.
Frequently Asked Questions
How much does a private GP clinic website cost?
Professional private healthcare websites typically range from around £2,000 to £5,000. Our healthcare builds start at £1,995, scaling with the number of services and locations.
Can you set up online booking and payments?
Yes — we integrate booking systems and can connect payment for consultations or memberships, routing enquiries to your reception team.
Can you build location pages for multiple sites?
Yes. We use a scalable location-page pattern that captures local search for each site without thin or duplicated content.
Will my clinic appear in AI search results?
We optimise your site to maximise the likelihood of being cited by Google AI Overviews, ChatGPT and similar. We can't guarantee a specific engine's output and we say so honestly.
Is the site CQC and GDPR compliant in its messaging?
We build to UK GDPR and accessibility standards and keep claims ASA/CAP-aware. Your CQC registration and clinical responsibilities remain yours.
Do I own the website?
Yes — full ownership and no lock-in.