Registering a straightforward charity
The Charity Commission charges no application fee. If your purposes and trustees are straightforward, you can apply yourself.
Agency or DIY? →Published prices
Website, SEO and AEO prices, published up front.
Compare what each service costs and includes, alongside the free and DIY routes that may suit you better. All prices exclude VAT.
Quick answer
Our starter website is £1,500 (£1,000 for registered charities), healthcare websites start from £1,995 and bespoke web design from £3,495. SEO and AEO retainers start from £995/month, website care from £99/month and charity registration support from £899. Prices exclude VAT; registered charities get 20% off retainers.
- Written scope before work starts
- We aim to reply within one working day
- Registered charities: 20% off retainers
At a glance
What does each service cost at a glance?
One-off websites start at £1,500, monthly services start at £99, and some routes — such as registering a charity yourself — cost nothing.
| Route | Price | What you get |
|---|---|---|
| Elite Digital — published prices | ||
| Starter website | £1,500 — £1,000 for registered charities | Up to 5 pages, mobile-responsive and SEO-ready, live in 3–4 weeks |
| Healthcare website | from £1,995 — Practice from £2,950 · Clinic / Authority from £4,500 | Essential: up to 5 pages for one consultant. Practice: up to 12 pages with booking integration. Authority: multi-consultant clinics. |
| Bespoke web design | from £3,495 — Business sites from £8,495 · Ecommerce from £12,000 | Up to 8 pages with CMS and technical SEO set-up, delivered in 6–8 weeks, plus 30 days' post-launch support |
| SEO retainer | from £995/month — Growth £1,995/month · Enterprise £4,995/month | Technical SEO, optimised articles, on-page work and monthly reporting. Registered charities get 20% off retainers. |
| AEO / GEO (AI search) | from £995/month | Entity and schema work, question-led content and AI citation monitoring — no guaranteed citations |
| Website care | from £99/month — Care & Growth from £299/month | Hosting, security updates and maintenance; Care & Growth adds ongoing SEO/AEO and content updates |
| Charity registration support | from £899 — Standard £899 · Premium £1,349 · Fully Managed £2,249 | Governing document and application support; Premium adds trustee guidance and policy templates; Fully Managed adds HMRC and Gift Aid set-up |
| Free, DIY and other routes | ||
| Website builder (DIY) | Your time + the builder's subscription | You design, write and maintain the site yourself. Lowest cash cost, highest time cost. |
| Register a charity yourself | Free | The Charity Commission charges no application fee. You draft the governing document and apply directly. |
| Google Ad Grants application | Free | Eligible charities apply directly through Google for Nonprofits. Management is optional. |
| Free website checks | Free | Our GEO audit, schema checker and robots.txt checker show what needs fixing before you pay anyone. |
| Another agency or freelancer | Varies — ask for a written quote | Compare the written scope, who does the work and who owns your accounts afterwards. |
Starter website
How much does a starter website cost?
A starter website costs £1,500, or £1,000 for registered UK charities, for up to five pages live in three to four weeks.
Starter
£1,500 flat
- Up to 5 pages
- Mobile-responsive design
- SEO-ready setup
- Live in 3–4 weeks
- All-inclusive, no hidden fees
Registered charities
£1,000 flat
- Everything in Starter
- For registered UK charities
- Mention your Charity Commission number
Web design
How much does bespoke web design cost?
Bespoke websites cost from £3,495 for up to eight pages, from £8,495 for larger business sites and from £12,000 for ecommerce, as fixed-price projects.
Every build includes technical SEO integration and 30 days' post-launch support.
Brochure
from £3,495
- Up to 8 pages
- Mobile-responsive design
- CMS integration
- Technical SEO setup
- 6–8 week delivery
Business
from £8,495
- Up to 20 pages
- Custom UX & visual design
- Blog/news integration
- Full technical SEO & schema
- Performance optimisation
- 10–14 week delivery
Ecommerce
from £12,000
- Unlimited pages
- Complex functionality
- Ecommerce integration
- Custom API integrations
- Scoped individually
Website redesigns and WordPress builds also start from £3,495; Shopify stores start from £8,495. See redesign, WordPress and Shopify.
Healthcare websites
How much does a private healthcare website cost?
Private healthcare websites cost from £1,995 (Essential), from £2,950 (Practice) or from £4,500 (Clinic / Authority), depending on pages and clinicians.
Trust-first websites for UK private consultants, clinics and surgeons, built for local search and patient trust. Clinical content stays subject to your practice's review.
Essential
from £1,995
- Up to 5 pages
- Single consultant
- Trust + local SEO foundations
Practice
from £2,950
- Up to 12 pages
- Treatment + location pages
- Booking integration
- Copywriting
SEO
How much does SEO cost per month?
SEO retainers cost from £995/month (Starter), £1,995/month (Growth) or £4,995/month (Enterprise), with 20% off for registered charities.
A monthly retainer covering technical SEO, content and link acquisition. No retainer includes guaranteed rankings.
Starter
from £995/mo
- Monthly technical audit
- 4 optimised articles
- On-page SEO management
- Monthly ranking report
- Up to 10 target keywords
Growth
Includes AEO
£1,995/mo
- Full technical SEO programme
- 8 long-form articles
- Link acquisition (6/mo)
- AEO integration
- Weekly progress updates
- Up to 30 target keywords
Enterprise
£4,995/mo
- Full-service SEO programme
- 20+ articles/month
- Aggressive link acquisition
- Dedicated account lead
- AI citation monitoring
- Unlimited keyword targets
Not sure which tier fits? Read our SEO and AEO cost guide, including when not to buy a retainer.
AEO & ongoing care
How much do AEO and website care cost?
AEO starts from £995/month, website care from £99/month and Care & Growth from £299/month.
AEO makes your information easier for search and AI answers to use; we monitor citations but cannot guarantee them. Care plans keep a launched site secure and up to date.
PPC
How much does PPC management cost?
PPC management is 18%, 15% or 12% of monthly ad spend depending on budget, with minimum fees of £950, £1,750 or £3,500 a month; ad spend is paid separately.
Lite
18% of spend
Min. £950/mo
- Up to £5,000 ad spend
- Google Search campaigns
- Monthly optimisation
- Performance report
Pro
15% of spend
Min. £1,750/mo
- £5,000–£20,000 ad spend
- Search, Shopping & PMax
- Weekly optimisation
- Audience strategy
- Landing page advice
Scale
12% of spend
Min. £3,500/mo
- £20,000+ ad spend
- Full multi-channel paid media
- Daily monitoring
- Dedicated PPC lead
- Attribution modelling
More detail on PPC management.
Content & social
How much do content marketing and social media cost?
Content marketing costs £1,495, £3,495 or £6,995 a month, and social media management costs £995, £2,495 or £4,995 a month.
Content marketing
Starter
£1,495/mo
4 articles + editorial strategy
Growth
£3,495/mo
8 articles + content audit + distribution
Enterprise
£6,995/mo
20+ articles + AEO content programme
Social media
Starter
£995/mo
1 platform, content plan + community
Growth
£2,495/mo
3 platforms + paid social amplification
Enterprise
£4,995/mo
Full multi-platform + video production
AI Hub / remixx.ai
How much does the AI Hub cost?
AI Hub plans, powered by remixx.ai, cost £2,495, £4,995 or £9,995 a month.
AI-assisted marketing infrastructure for businesses that want content, monitoring and strategy in one programme.
Pulse
£4,995/mo
- All Spark features
- AI citation optimisation
- Automated content workflows
- Weekly strategy sessions
Studio
£9,995/mo
- Full AI marketing stack
- Dedicated AI strategist
- Custom model fine-tuning
- Enterprise integrations
Charity registration
How much does charity registration support cost?
Our charity registration packages cost £899, £1,349 or £2,249 as one-off fees; applying to the Charity Commission yourself is free.
Registration support with the Charity Commission (England and Wales) and HMRC.
Standard
£899
Application support for straightforward registrations.
- Draft governing document
- Application review
- Submission support
Premium
£1,349
Registration with full governance guidance.
- Everything in Standard
- Trustee guidance
- Public benefit statement
- Policy templates
Fully Managed
£2,249
End-to-end service including HMRC and Gift Aid.
- Everything in Premium
- HMRC registration
- Gift Aid setup
- Revised resubmission at no extra cost
How each package works: charity registration service.
Compare your options
How do your options compare?
DIY costs least in cash but most in time, freelancers suit one-off projects, in-house hires suit steady full-time work, and agencies suit ongoing work across several disciplines.
| Route | Typical cost | What you get | Best for |
|---|---|---|---|
| DIY — Website builder and free tools | £0 build cost — Plus the builder's subscription and your time | Full control: you design, write, maintain and optimise the site yourself | Very small budgets and simple sites, if you have time to learn |
| Freelancer | Day rate or project quote — Varies too widely to average honestly | One person for a bounded job: a site, an audit or a batch of content | A single, well-defined project, with someone in-house to own the copy |
| In-house hire | Salary plus employer costs — Employer National Insurance, tools, training and management time | A dedicated person who knows your organisation day to day | Enough ongoing work for a full-time specialist, and a manager to set priorities |
| Typical agency | £800–£3,000/month — Single-channel retainers; multi-channel programmes £3,000–£10,000+/month | A team across several disciplines, with cover for holidays and absence | Ongoing work across SEO, ads and content that you cannot staff yourself |
| Elite Digital | Websites from £1,500 — SEO and AEO from £995/month · care from £99/month | Published prices, a written scope before work starts and direct contact with the founder; delivered remotely across the UK | UK charities, private healthcare practices and growing businesses that want costs agreed up front |
The reasoning in full: in-house vs freelancer vs agency and how to choose a digital marketing agency.
Free routes
Who shouldn't pay us?
You shouldn't pay us if a free route already does the job — such as registering a charity yourself or applying for Google Ad Grants directly.
Applying for Google Ad Grants
Eligible charities apply directly through Google for Nonprofits at no cost. Pay for management only if you lack the time to keep the account compliant.
How Ad Grants works →Needing one simple page
If you only need a single page this month, a website builder may be enough. Come back when you need more pages, integrations or search work.
Estimate a bigger site →Checking what's wrong first
Run our free GEO audit, schema checker and robots.txt checker before paying anyone. If the fixes are small, make them yourself.
Free tools →Wanting guaranteed rankings
Nobody can honestly guarantee Google rankings or AI citations. If a guarantee is what you need, we are not the right fit.
How AI chooses sources →What else should you know about our prices?
Do you offer discounts for charities?
Yes. Registered UK charities get 20% off all retainer services and pay £1,000 instead of £1,500 for the starter website. Mention your Charity Commission number when you enquire.
Do your prices include VAT?
No. Every price on this page excludes VAT.
What is the minimum contract length?
Our standard initial term is six months for SEO and growth retainers. Website Care plans can start month to month. You confirm the terms before you sign or check out.
Are there setup fees?
New SEO and content retainers carry a one-off onboarding and strategy fee of £495–£1,495, depending on the plan, to cover the initial audit and roadmap. It is set out in your written proposal before you commit.
Are website projects fixed-price?
Yes. Websites are quoted as fixed-price projects from the published starting prices, and your written proposal confirms the final price before work starts.
Can I start with one service and add more later?
Yes. You can start with one service, such as a website or an SEO retainer, and add others later. Each addition is scoped and priced in writing.
How much does a digital marketing agency cost in the UK?
It depends on scope and seniority. Our guide to choosing an agency puts single-channel retainers at roughly £800–£1,500 a month for smaller agencies and £1,500–£3,000 a month for senior boutiques, with multi-channel programmes at £3,000–£10,000+ a month. Ad spend sits on top of management fees.
Is it cheaper to hire in-house or use an agency?
It depends on how much work you have. An in-house hire costs a salary plus employer National Insurance, tools, training and management time, so it suits organisations with enough work for a full-time specialist. An agency suits ongoing work across several disciplines, or work that needs cover.
What's the difference between SEO, AEO and GEO?
SEO helps your pages rank in search results. AEO (answer engine optimisation) structures content so search features and AI assistants can use it as a direct answer. GEO (generative engine optimisation) builds the clear entity information and third-party corroboration that generative AI tools draw on. They overlap, and nobody can guarantee an AI citation.
How long does SEO take to work?
SEO typically shows meaningful movement in three to six months, with compounding returns over 12–18 months. Competitive national terms take longer. Be wary of anyone promising page-one rankings within weeks.
What should I ask a digital marketing agency before hiring?
Ask five questions: (1) Can you show results from an organisation like mine? (2) What exactly is delivered each month, in writing? (3) How do you report on search visibility, qualified enquiries and revenue? (4) Who will do the work and review it? (5) What happens to my accounts, data and content if I leave? A credible agency answers all five without hesitation.