Practical Guides
Digital marketing guides
for UK businesses.
Straight answers to the questions UK business owners and marketers actually ask — no padding, no jargon.
Business Identity · UK Checklist
Changing Your Name as a Director or Sole Trader
A sourced checklist for Companies House, HMRC, business banking, domains and public identity after a personal name change.
Planning · Free template
Website Project Brief
Define goals, scope, evidence, budget and launch checks for a charity or private practice website.
Planning · Checklist
What Should a Website Design Contract Include?
Ownership, accessibility, UK GDPR processor terms, SEO migration and exit clauses to check before you sign.
AEO · AI Search
What Is Answer Engine Optimisation (AEO)?
Understand SEO, AEO and GEO, the practical work involved and how to measure visibility without overstating results.
Healthcare · Cost Guide
How Much Does a Private Practice Website Cost in the UK?
A clear breakdown of what a private medical, dental or aesthetic practice website costs — and what actually drives patient enquiries.
AEO · AI Search
AI Search Access: Google, ChatGPT and Perplexity
Review search crawler access, training controls and measurement across Google, OpenAI, Perplexity and other products.
AEO · AI Search
How to Assess an AI Search Citation
Learn what a citation can establish, how to compare sources and which improvements are supported by evidence.
AI Search · Technical
Which AI Crawlers Should Your Website Allow?
Search, training and user-triggered bots from OpenAI, Google, Anthropic, Perplexity, Apple and others — and what blocking each one does.
SEO · Bing
Bing SEO Guide: How to Rank on Bing (And Why It Matters for ChatGPT)
Review Bing discovery, indexing and search fundamentals, with a separate view of AI-answer observations.
SEO · Bing
Bing Webmaster Tools: Complete Setup & Ranking Guide
Step-by-step: site verification, sitemap submission, IndexNow, SEO Analyzer, crawl error fixes, and fixing Bing indexation issues.
Agency Selection
How to Choose a Digital Marketing Agency in the UK
What to look for, what to ask, how much to pay, red flags to avoid — and why AEO changes the picture.
SEO · AEO · Cost
SEO and AEO Cost in the UK — Published Retainers
Compare Starter, Growth and Enterprise scope, monthly fees and the questions to ask before commissioning work.
Healthcare · Compliance
What Must a Private Doctor's Website Include?
GMC, CQC and ASA/CAP expectations for consultant, surgeon and clinic websites, with a checklist and official sources.
Dental · Cost Guide
Dental Website Cost in the UK — Published Tiers
Compare website tiers, treatment-page scope, booking integrations and ongoing costs for a dental practice.
Legal · Cost Guide
Law Firm Website Cost in the UK — Same Published Tiers
Honest pricing: the same published amounts as healthcare. Legal website scope explained, no case-management software.
Legal · Compliance
What Must a Law Firm Website Display?
SRA Transparency Rules, the SRA digital badge, company disclosures and complaints information — with a checklist.
Charity · Compliance
What Must a UK Charity Website Show?
Registered status and number, company and CIO wording, fundraising, Gift Aid, privacy and accessibility requirements.
Charity · Cost Guide
Charity Website Cost in the UK — Published Rates
Registered-charity Starter Launch and bespoke web from-prices. Ad Grants and CRMs are separate.
Resourcing · Decision
In-House vs Freelancer vs Agency
When each model wins, how each fails, and who should own AEO. Published retainer context, not slogans.
Web · Decision
Is a Website Redesign Worth It?
Decide between targeted improvements and a rebuild, with published starting prices and migration considerations.