Healthcare / Mental Health & Therapy
Websites for therapy
& mental health.
Warm, confidential, trust-first websites that make it easy for the right clients to reach out.
Published price From £1,995 Practice from £2,950 · Clinic / Authority from £4,500 All prices →
Part of our healthcare marketing → practice.
We design warm, trust-first websites for UK private therapists, counsellors and psychiatrists — with confidential enquiry, clear accreditation, a sensitive tone, and easy online sessions — built so the right clients can find you and feel safe getting in touch.
Why does tone matter so much on a therapy website?
Because clients decide largely on feel. Choosing a therapist is deeply personal, and a cold, clinical or hard-to-navigate site creates hesitation at exactly the moment someone is finding the courage to reach out.
What does a therapy or mental health website need?
Warm, sensitive tone
Design and copy that feels calm, human and safe — reducing the hesitation that stops people enquiring.
Accreditation trust marks
BACP, UKCP, GMC and other accreditation displayed clearly to reassure clients you're qualified and regulated.
Confidential enquiry
Private, low-pressure enquiry options that respect how sensitive reaching out can be.
Online & in-person sessions
Clear presentation of online and in-person options, availability and how sessions work.
Specialism pages
Pages for the issues you support — anxiety, trauma, relationships — that reassure and rank.
AEO for sensitive queries
Question-led content and schema so AI assistants surface your practice for relevant, sensitive queries.
How do your options compare?
Most therapists, counsellors and psychiatrists can choose between a DIY builder, a freelancer or a specialist agency; the right route depends on how much of your work arrives through the website. Market ranges below come from our private practice website cost guide.
| Route | Typical cost | What you get | Best for |
|---|---|---|---|
| Do it yourself | £0 build cost plus your time; domain and hosting from about £200 a year | A template site you write, check and maintain yourself | Newly independent practitioners testing demand |
| Freelancer | Varies — we haven't published a range; usually a simple brochure build | A site built to your brief; healthcare trust signals, compliance and local search depend on the individual | Simple brochure sites where you'll own the copy and compliance |
| In-house hire | Staff salary and time — we haven't published a range | Someone on your team who updates the site alongside other duties | Larger groups that already employ marketing staff |
| Typical agency | About £2,000–£5,000+ one-off for a bespoke professional build | Design, build and launch; healthcare experience varies, so ask for examples | Practices where booked appointments pay for the site |
| Elite Digital | Essential from £1,995; Practice from £2,950; Clinic / Authority from £4,500 | Credentials and trust signals, local SEO foundations and schema, with treatment and location pages from Practice; you approve clinical content | Therapists and practices that need a calm, confidential first step |
Ranges are guides, not quotes. Booking software and payment processing are usually separate running costs.
Where these figures come from: How much should a private practice website cost?
What does it cost?
Essential from £1,995 — a warm, trustworthy site for a solo practitioner. Practice from £2,950 — specialism pages, booking, fuller content. Clinic / Authority from £4,500 — multi-therapist practices with full local + AEO setup. Add a Care & Growth plan from £299/month.
Frequently Asked Questions
How much does a therapy or counselling website cost?
Professional healthcare and therapy websites typically range from around £2,000 to £5,000. Our healthcare builds start at £1,995, and many solo practitioners sit in the Essential or Practice tiers.
Can you keep the tone warm rather than clinical?
Yes — tone is central to this work. We design and write to feel calm, human and safe, which is what reduces hesitation and drives enquiries in mental health.
Can clients book confidentially?
Yes — we build private, low-pressure enquiry and booking options that respect how sensitive reaching out can be.
Can you support online sessions?
Yes — we make online and in-person options, availability and session logistics clear and easy to act on.
Will my practice appear in AI search?
We optimise to maximise the likelihood of AI citation for relevant queries. We can't guarantee a specific engine's output, and we handle sensitive topics carefully.
Do I own the website?
Yes — full ownership and no lock-in.