Finance · Editorial
Money Guide
Free UK personal-finance guidance with named reviewers, primary-source citations and 20+ calculators.
Open the live site → This is a website delivery case study. Traffic, enquiry and revenue changes are not reported here; the facts below describe the published work.
What was the challenge?
UK personal finance is a regulated, YMYL-heavy category where anonymous content fails both Google quality tests and reader trust. Money Guide needed scalable guide architecture, primary-source citation on every page, named accountable reviewers, last-reviewed dates, and calculator tools — all clearly marked as information, not regulated advice.
Money Guide (moneyguide.org.uk) publishes free, independent UK personal-finance guidance — banking, savings, ISAs, mortgages, pensions, tax and benefits — fact-checked against gov.uk, HMRC, FCA and Bank of England sources. Published by Elite Digital AI Solutions Ltd (Companies House 17250017) with named editorial accountability.
The work and its scope
- Built topic hubs across 15+ personal finance categories with plain-English guides and quick-answer pages.
- Implemented editorial accountability — Kaiser Khan (Editorial Director) and named reviewers with public profile pages.
- Linked every guide to primary UK sources (gov.uk, HMRC, FCA, Bank of England, NHS, DWP).
- Delivered 20+ financial calculators (CGT, mortgage, ISA allowance, etc.) with methodology transparency.
- Structured content for AI citation — direct answers, comparison tables, dated updates, Organization schema tied to Companies House.
Outside this engagement:
- Regulated financial advice or product sales
- Undisclosed affiliate-only ‘best buy’ tables
- Invented Bank of England or HMRC figures
What changed on the live site?
| Dimension | Before | After (sourced) |
|---|---|---|
| Accountability | Anonymous finance blogs fail YMYL tests | Named reviewers and Companies House publisher on the live site |
| Tools | No calculator suite at this URL | 20+ calculators with methodology on the site |
| Sources | Secondary blog citations | gov.uk, HMRC, FCA, Bank of England as the stated standard |
Published project facts
What did we deliver?
- Full publication build (moneyguide.org.uk)
- 15+ topic hubs (banking, ISAs, mortgages, pensions, debt, benefits, etc.)
- 20+ interactive calculators
- Named reviewer profile pages with credentials
- Rates, statistics and key-dates reference pages
- Primary-source citation pattern on all guides
- SEO and AEO structure for finance-intent queries
Services: Web design & development · Finance content architecture · SEO & AEO · Calculator tooling
Explore website design for a similar project →
Which related case studies should you read?
Case study FAQ
Who built Money Guide?
Money Guide (moneyguide.org.uk/) was designed and built by Elite Digital Agency, the trading name of Elite Digital AI Solutions Ltd (Companies House 17250017). Services included Web design & development, Finance content architecture, SEO & AEO.
What was the main challenge for Money Guide?
UK personal finance is a regulated, YMYL-heavy category where anonymous content fails both Google quality tests and reader trust. Money Guide needed scalable guide architecture, primary-source citation on every page, named accountable reviewers, last-reviewed dates, and calculator tools — all clearly marked as information, not regulated advice.
What did Elite Digital not do on this project?
Out of scope: Regulated financial advice or product sales; Undisclosed affiliate-only ‘best buy’ tables; Invented Bank of England or HMRC figures.
What outcomes were achieved?
Published project facts include: Topic hubs: 15+; Calculators: 20+; Publisher: Elite Digital AI Solutions Ltd (17250017); Named reviewers: Yes — with profile pages; Source standard: gov.uk, HMRC, FCA, BoE. Each figure is sourced from the live site.