Field Notes · Category
Content Strategy.
49 articles on content strategy — tactical, evidence-led guidance from our team.
Repurposing vs Republishing: What's the Difference and Which Should You Do?
Repurposing and republishing are distinct content strategies. This guide explains the difference and when each is the right choice.
Content StrategyWhat is a Content Calendar? Planning and Managing Your Editorial Schedule
A content calendar keeps your content strategy on track by planning publication across weeks and months in advance. This guide explains how to build and use one.
Content StrategyWhat is Podcast SEO? Getting Your Podcast Discovered Organically
Podcast SEO helps your episodes get discovered through search — both on podcast platforms and Google. This guide explains how.
Content StrategyWhat is a Link Building Strategy? Earning Backlinks That Move the Needle
Link building is the practice of earning backlinks from other websites. This guide covers the most effective strategies for UK businesses.
Content StrategyAdvanced Content Gap Analysis: Finding Opportunities Your Competitors Miss
Going beyond basic content gap analysis reveals deeper opportunities. This guide covers advanced techniques for finding content opportunities your competitors have overlooked.
Content StrategyWhat is Video Content Marketing? Engaging Audiences Through Video
Video content marketing builds brand awareness and authority through moving image content. This guide covers how to use video effectively in your content strategy.
Content StrategyWhat is Podcast Marketing? How Brands Build Deep Audiences Through Audio
Podcasts build deep audience relationships through long-form audio content. This guide covers podcast marketing for UK businesses.
Content StrategyWhat is Infographic Marketing? Visual Content for Links and Shares
Infographics combine data with visual design to create highly shareable content. This guide explains how to use them strategically for links and traffic.
Content StrategyWhat is a Content Marketing Funnel? Aligning Content to the Buyer Journey
A content marketing funnel aligns content to each stage of the buyer journey, from awareness through to conversion. This guide explains how to build one.
Content StrategyHow to Start a YouTube Channel for Your Business: A UK Guide
A YouTube channel gives your UK business a searchable, long-lasting content library that drives traffic and builds authority. This guide covers how to start, set up, and grow a business YouTube channel.
Content StrategyHow to Measure Content Marketing ROI: From Traffic to Revenue
Proving content marketing ROI requires connecting organic traffic through to revenue. This guide explains the measurement framework.
Content StrategyYouTube Advertising for UK Businesses: A Practical Guide
YouTube advertising reaches UK audiences with video ads before, during, and alongside relevant videos. This guide explains the ad formats, targeting options, and costs for YouTube advertising.
Content StrategyVideo Content for SEO: How Video Improves Search Rankings
Video content can improve SEO by earning featured video placements in Google Search, increasing time on site, and earning backlinks. This guide explains how to use video as part of your SEO strategy.
Content StrategyWhat is Speakable Schema? Marking Content for AI and Voice Extraction
Speakable schema marks sections of your content as optimised for AI and voice reading. This guide explains what it is and how to implement it.
Content StrategyVideo Marketing Strategy: A Complete Guide for UK Businesses
Video marketing drives brand awareness, engagement, and conversion across every digital channel. This guide explains how UK businesses can build a video marketing strategy that actually delivers results.
Content StrategyYouTube SEO Guide: How to Rank Your Videos on YouTube and Google
YouTube SEO helps your videos appear in YouTube search results and Google Search. This guide covers keyword research, title and description optimisation, and the factors that drive YouTube ranking.
Content StrategyHow to Create Content That Appears in Google AI Overviews
Google AI Overviews summarise multiple sources in response to user queries. This guide explains how to structure content to be among those cited sources.
Content StrategyWhat is a Lead Magnet? Creating Valuable Content That Builds Your Email List
Lead magnets are free valuable resources offered in exchange for email addresses. This guide explains what makes an effective lead magnet.
Content StrategyHow to Refresh Old Content: A Systematic Process for Recovering Lost Rankings
Refreshing old content is often more efficient than creating new articles. This step-by-step guide explains how to systematically revive declining content.
Content StrategyWhat is a Whitepaper? B2B Content That Establishes Deep Expertise
Whitepapers are detailed, authoritative documents that establish deep expertise and generate B2B leads. This guide explains how to create effective ones.
Content StrategyWhat is Newsjacking? How to Generate Traffic from Breaking News
Newsjacking involves inserting your brand's expertise into breaking news stories to generate media coverage and traffic. This guide explains how to do it effectively.
Content StrategyWhat is an Expert Roundup? How to Create Content That Earns Links
Expert roundup posts compile insights from multiple industry experts on a single topic. This guide explains how to create ones that earn links and credibility.
Content StrategyHow to Write Content for AI Search: Structuring for Citation in 2026
Writing for AI search requires a specific structure that makes your content easy to extract and cite. This guide explains the principles.
Content StrategyHow to Write Content That Demonstrates E-E-A-T: Google's Quality Framework
E-E-A-T content signals experience, expertise, authority, and trust to Google. This guide shows you how to demonstrate each dimension in your content.
Content StrategyWhat is Case Study Marketing? Using Client Successes to Win New Business
Case studies prove your capability with real-world evidence. This guide explains how to create case studies that win clients and rank in search.
Content StrategyWhat is UGC? User-Generated Content for Marketing
User-generated content — created by your customers, not your team — is among the most trusted and cost-effective marketing content available. This guide explains how to use it.
Content StrategyWhat is Zero-Click Search? How AI is Changing Organic Traffic
Zero-click searches are queries answered directly in search results without any website click. This guide explains what it means for content strategy.
Content StrategyHow to Build Topical Authority: A Systematic Approach to Becoming the Definitive Source
Topical authority is built through systematic, comprehensive content coverage of specific subject areas. This guide shows you how.
Content StrategyWhat is an Internal Linking Strategy? Building a Connected Content Architecture
Strategic internal linking distributes authority across your site and helps search engines understand your content hierarchy. This guide covers how to do it effectively.
Content StrategyWhat is a Long-Tail Keyword? How Specific Phrases Drive Better SEO Results
Long-tail keywords are specific, lower-competition search phrases that often convert at higher rates. This guide explains how to find and use them.
Content StrategyWhat is a Content Brief? How to Brief Writers for SEO Success
A good content brief gives writers everything they need to produce ranking-quality content. This guide explains what to include.
Content StrategyWhat is the Hub and Spoke Content Model? Architecture for Topical Authority
The hub and spoke model organises content around authoritative central hubs linked to detailed spoke articles. This guide explains how to apply it.
Content StrategyWhat is ToFu, MoFu, BoFu Content? The Marketing Funnel Explained
ToFu, MoFu, and BoFu represent different stages of the buyer journey — and each requires different content. This guide explains the framework and how to apply it.
Content StrategyWhat is Content Personalisation? Tailoring Content to Individual Users
Content personalisation delivers different content experiences to different users based on their characteristics and behaviour. This guide explains how it works.
Content StrategyWhat is Gated Content? Lead Magnets and Content Behind Barriers
Gated content exchanges valuable resources for contact information. This guide explains when gating works and when it hurts your content strategy.
Content StrategyWhat is Digital PR? Earning Links and Coverage for SEO and Brand Authority
Digital PR earns editorial coverage and backlinks simultaneously, making it one of the most efficient ways to build both authority and brand visibility.
Content StrategyWhat is Content Distribution? How to Get Your Content Seen
Creating great content is only half the job — getting it in front of the right audience is the other half. This guide covers effective content distribution strategies.
Content StrategyWhat is Content Repurposing? Getting More Value from Every Piece of Content
Content repurposing transforms existing content into multiple formats for different channels. This guide covers how to do it effectively.
Content StrategyWhat is FAQ Schema? How to Add FAQ Markup for Rich Results and AI Visibility
FAQ schema markup enables rich results in Google Search and helps AI tools extract your answers. This guide explains how to implement it correctly.
Content StrategyWhat is Evergreen Content? How to Build Long-Lasting Organic Traffic
Evergreen content maintains its relevance and traffic over years rather than days. This guide explains how to create content with lasting organic value.
Content StrategyWhat is Content Decay? How to Prevent Your SEO Rankings from Fading
Content decay describes how articles lose organic rankings and traffic over time without maintenance. This guide explains how to detect and reverse it.
Content StrategyWhat is Thought Leadership Content? Building Authority Through Expert Opinion
Thought leadership content establishes individuals and brands as the definitive expert voice in their field. This guide explains how to create it effectively.
Content StrategyHow to Write a Blog Post for SEO: A Practical Guide for 2026
Writing a blog post that ranks on Google requires specific structure, research, and optimisation. This guide covers the complete process.
Content StrategyWhat is Content Gap Analysis? Finding Topics Your Competitors Rank For That You Don't
Content gap analysis identifies the keywords and topics your competitors rank for but you don't — revealing your biggest content opportunities.
Content StrategyWhat is Search Intent? Matching Content to What Users Actually Want
Search intent is the underlying goal behind a search query. Matching content to intent is one of the most fundamental SEO principles. This guide explains how.
Content StrategyWhat is a Topic Cluster? SEO Architecture for Building Authority
Topic clusters are the content architecture Google rewards. This guide explains how topic clusters work and how to build one.
Content StrategyWhat is a Pillar Page? The Foundation of Topic Cluster SEO
Pillar pages are comprehensive guides covering a broad topic that anchor an entire content cluster. This guide explains what they are and how to build them.
Content StrategyWhat is a Content Audit? How to Assess and Improve Your Existing Content
A content audit systematically reviews existing content to identify what is working, what needs updating, and what should be removed. This guide explains how.
Content StrategyWhat is a Content Strategy? Building a Framework for Long-Term Growth
A content strategy defines what you create, for whom, and how it serves your business goals. This guide explains how to build one.