Field Notes · Category
E-commerce.
11 articles on e-commerce — tactical, evidence-led guidance from our team.
SEO for Ecommerce: Organic Growth for UK Online Retailers
Ecommerce SEO covers category pages, product pages, and content marketing simultaneously. This guide explains what effective ecommerce SEO looks like for UK online retailers.
E-commerceWooCommerce SEO Guide: How to Optimise Your WordPress Store
WooCommerce is the most flexible eCommerce platform for SEO, built on WordPress. This guide covers the key WooCommerce SEO optimisations UK store owners should implement.
E-commerceCategory Page SEO: How to Optimise eCommerce Category Pages
Category pages are the most commercially valuable SEO pages in any eCommerce store. This guide explains how to optimise them to rank for high-intent product searches and drive more sales.
E-commerceeCommerce Email Marketing: How to Drive Revenue with Email
Email marketing is the highest-ROI channel for most UK eCommerce businesses. This guide covers the key email flows, campaign types, and strategies that drive the most revenue.
E-commerceWhat is Google Shopping? How to Set Up and Optimise Google Shopping Ads
Google Shopping displays your products with images and prices directly in Google Search results. This guide explains how Shopping works, what it costs, and how UK eCommerce businesses can get the most from it.
E-commerceProduct Page SEO: How to Optimise Product Pages That Rank and Convert
Product pages need to rank in search AND convert visitors into buyers. This guide covers how to write, structure, and optimise product pages for both Google and your customers.
E-commerceAbandoned Cart Email Strategy: How to Recover Lost Sales
Abandoned cart emails recover customers who added products to their basket but didn't complete checkout. A well-structured sequence recovers 10–15% of abandoned carts. This guide explains how to build one.
E-commerceeCommerce Conversion Rate Optimisation: How to Sell More to Your Existing Traffic
eCommerce conversion rate optimisation increases the percentage of visitors who complete a purchase. This guide covers the highest-impact CRO strategies for UK online retailers.
E-commerceShopify SEO Guide: How to Rank Your Shopify Store in the UK
Shopify has good built-in SEO capabilities but also specific limitations. This guide explains the most impactful SEO optimisations for UK Shopify stores and how to avoid common pitfalls.
E-commerceeCommerce SEO Guide for UK Businesses: How to Rank and Sell More
eCommerce SEO drives organic traffic to your online store from people actively searching to buy. This guide covers the key strategies UK online retailers use to rank and convert more customers.
E-commerceEcommerce Website Design UK: Building an Online Shop That Actually Converts (2026)
An ecommerce website is only valuable if it converts visitors into buyers. This guide covers what UK ecommerce website design should include, how much it costs, which platform to choose, and how to maximise conversions from day one.