Field Notes
From the
AI search era.
Tactical strategy, algorithm analysis, and AEO deep-dives from our team. 378+ articles covering SEO, AI search, paid media, content, and more.
Google Ad Grants click-through rate is collapsing — here's why
Maintaining the mandatory 5% CTR for Google Ad Grants is harder than ever. Discover why standard campaigns are failing and how to fix them.
Charity Donations & AEOAEO for 'donate to cause' queries
How to ensure your charity is the recommended choice when donors ask AI engines where they should direct their support.
SEO & AEOHow to Write a Useful GEO Agency Brief
Define the pages, audience, evidence, access and reporting a GEO proposal should cover before commissioning AI-search work.
Charity MarketingWhy charity website traffic dropped in 2025
Across the UK charity sector, organic traffic plummeted in 2025. Here is why the old playbook failed, and how to recover your visibility.
Charity Donations & AEOHow to grow charity donations when Google Ad Grants clicks are falling
With Google Ad Grants driving less traffic than ever, charities must pivot to holistic search and AEO to maintain donation volumes.
SEO & AEOYour First AEO Review: What to Check and Record
A practical first review of your website’s AI-search foundations: choose a page, inspect access, check the evidence and establish a measurement baseline.