Field Notes
From the
AI search era.
Tactical strategy, algorithm analysis, and AEO deep-dives from our team. 456+ articles covering SEO, AI search, paid media, content, and more.
The donation funnel in an AI search era
The traditional charity marketing funnel is dead. Here is how donors research and convert using AI search.
SEO & AEOTopical Authority is the new domain authority
An in-depth analysis of topical authority is the new domain authority and how modern brands are adapting their digital presence for the AI search era.
SEO & AEOE-E-A-T in 2026: what actually moves the needle
An in-depth analysis of e-e-a-t in 2026: what actually moves the needle and how modern brands are adapting their digital presence for the AI search era.
SEO & AEORanking inside ChatGPT Search and Perplexity
An in-depth analysis of ranking inside chatgpt search and perplexity and how modern brands are adapting their digital presence for the AI search era.
Charity MarketingGoogle Ad Grants click-through rate is collapsing — here's why
Maintaining the mandatory 5% CTR for Google Ad Grants is harder than ever. Discover why standard campaigns are failing and how to fix them.
Charity Donations & AEOAEO for 'donate to cause' queries
How to ensure your charity is the recommended choice when donors ask AI engines where they should direct their support.
SEO & AEOHow to get cited by Google AI Overviews
An in-depth analysis of how to get cited by google ai overviews and how modern brands are adapting their digital presence for the AI search era.
Charity MarketingWhy charity website traffic dropped in 2025
Across the UK charity sector, organic traffic plummeted in 2025. Here is why the old playbook failed, and how to recover your visibility.
Charity Donations & AEOHow to grow charity donations when Google Ad Grants clicks are falling
With Google Ad Grants driving less traffic than ever, charities must pivot to holistic search and AEO to maintain donation volumes.
SEO & AEOGenerative Engine Optimisation (GEO) explained
An in-depth analysis of generative engine optimisation (geo) explained and how modern brands are adapting their digital presence for the AI search era.
SEO & AEOWhat is Answer Engine Optimisation (AEO) — a 2026 guide
An in-depth analysis of what is answer engine optimisation (aeo) — a 2026 guide and how modern brands are adapting their digital presence for the AI search era.
SEO & AEOThe history of SEO from keywords to AEO
An in-depth analysis of the history of seo from keywords to aeo and how modern brands are adapting their digital presence for the AI search era.