Field Notes
From the
AI search era.
Tactical strategy, algorithm analysis, and AEO deep-dives from our team. 456+ articles covering SEO, AI search, paid media, content, and more.
AI Search Optimisation for Charities: The Complete UK Guide (2026)
Donors increasingly ask ChatGPT, Gemini and Perplexity which charities to support. This complete UK guide explains how AI engines choose which charities to cite, the Charity Commission signals that matter, how Google Ad Grants interacts with AI search, and a step-by-step AEO plan your charity can start this month.
AI SearchBest GEO & AEO Agencies in the UK (2026): An Honest Comparison
A criteria-based, honest comparison of UK GEO and AEO agencies in 2026 — including Passion Digital, The SEO Works, Bird, POLARIS, Exposure Ninja, Varn and Found. We publish this ourselves, so we tell you exactly where our bias sits and what to verify before you hire anyone.
E-commerceCategory Page SEO: How to Optimise eCommerce Category Pages
Category pages are the most commercially valuable SEO pages in any eCommerce store. This guide explains how to optimise them to rank for high-intent product searches and drive more sales.
Technical SEOWhat is HTTPS? SSL Certificates and Website Security for SEO
HTTPS secures your website and is a confirmed Google ranking factor. This guide explains what HTTPS is and what you need to know about SSL certificates.
Local SEOWeb Design Agency Liverpool: Professional Websites for Merseyside Businesses
Liverpool's growing business economy demands professional web presence. This guide covers what a Liverpool web design agency should deliver.
E-commerceeCommerce Email Marketing: How to Drive Revenue with Email
Email marketing is the highest-ROI channel for most UK eCommerce businesses. This guide covers the key email flows, campaign types, and strategies that drive the most revenue.
PPC & Paid MediaWhat is Wasted PPC Spend? How to Stop Paying for Irrelevant Clicks
Most Google Ads accounts waste 20-40% of budget on irrelevant or low-quality traffic. This guide explains the main causes and how to eliminate them.
Content StrategyHow to Write Content for AI Search: Structuring for Citation in 2026
Writing for AI search requires a specific structure that makes your content easy to extract and cite. This guide explains the principles.
E-commerceWhat is Google Shopping? How to Set Up and Optimise Google Shopping Ads
Google Shopping displays your products with images and prices directly in Google Search results. This guide explains how Shopping works, what it costs, and how UK eCommerce businesses can get the most from it.
Technical SEOWhat is Google PageSpeed Insights? How to Improve Your Website Speed Score
Google PageSpeed Insights measures how fast your website loads and gives specific improvement suggestions. This guide explains how to interpret and act on the results.
Local SEOWeb Design Agency Bristol: Building Websites for South West Businesses
Bristol's creative and tech economy has produced some of the UK's best web design talent. This guide explains what to look for in a Bristol web design agency.
E-commerceProduct Page SEO: How to Optimise Product Pages That Rank and Convert
Product pages need to rank in search AND convert visitors into buyers. This guide covers how to write, structure, and optimise product pages for both Google and your customers.