Field Notes
From the
AI search era.
Tactical strategy, algorithm analysis, and AEO deep-dives from our team. 456+ articles covering SEO, AI search, paid media, content, and more.
What is Email A/B Testing? How to Test and Improve Email Performance
Email A/B testing sends two versions of an email to different parts of your list to identify which performs better. This guide explains what to test, how to run valid tests, and how to act on results.
Social Media MarketingWhat is User-Generated Content (UGC)? How to Use It in Marketing
User-generated content — photos, videos, and reviews created by your customers — is the most trusted form of marketing. This guide explains how UK businesses can encourage, curate, and leverage UGC effectively.
Technical SEOWhat is a Canonical Tag? Duplicate Content Management Explained
Canonical tags tell search engines which version of a page is the 'master' copy. This guide explains when and how to use them correctly.
Local SEODigital Marketing Agency Edinburgh: Digital Growth in Scotland's Capital
Edinburgh's finance, tourism, education, and technology sectors create strong digital marketing demand. This guide explains what effective digital marketing looks like for Edinburgh businesses.
Email MarketingWhat is a Transactional Email? Examples and Best Practices
Transactional emails are automated messages triggered by specific customer actions — order confirmations, shipping updates, password resets. They have the highest open rates of any email type. This guide explains how to use them effectively.
Social Media MarketingWhat is Viral Marketing? How Campaigns Spread Organically
Viral marketing creates content so compelling that audiences share it voluntarily, multiplying reach without paid promotion. This guide explains the mechanics of viral content and what UK businesses can realistically expect.
PPC & Paid MediaWhat is Smart Bidding in Google Ads? Automated Bid Strategies Explained
Smart Bidding uses Google's AI to set bids for each auction automatically. This guide explains how it works and when to use it.
Content StrategyWhat is a Pillar Page? The Foundation of Topic Cluster SEO
Pillar pages are comprehensive guides covering a broad topic that anchor an entire content cluster. This guide explains what they are and how to build them.
Email MarketingWhat is Email Click-Through Rate (CTR)? How to Improve Yours
Email click-through rate measures how many subscribers click a link in your email. It reflects content relevance and call-to-action effectiveness. This guide explains what a good CTR is and how to improve it.
Social Media MarketingWhat is Social Commerce? How UK Businesses Can Sell on Social Media
Social commerce enables discovery and purchase within social media platforms without leaving the app. This guide explains how TikTok Shop, Instagram Shopping, and Facebook Shops work for UK businesses.
Technical SEOWhat is Schema Markup? Structured Data Explained for Non-Developers
Schema markup tells search engines what your content means, not just what it says. This guide explains schema markup in plain English.
Local SEODigital Marketing Agency Bristol: Growing Your Business in the South West
Bristol's creative, tech, and professional services economy creates unique digital marketing opportunities. Here is what effective digital marketing looks like for Bristol businesses in 2026.