Field Notes
From the
AI search era.
Tactical strategy, algorithm analysis, and AEO deep-dives from our team. 456+ articles covering SEO, AI search, paid media, content, and more.
What is Guest Posting? How to Use It for SEO and Authority Building
Guest posting places your content and a backlink on other websites in your industry. Done correctly, it builds domain authority and referral traffic. This guide explains how it works and what to avoid.
Charity MarketingDigital Marketing for Charities: How to Grow Reach and Donations Online
Charities face unique digital marketing challenges — limited budgets, regulatory requirements, and the need to demonstrate impact rather than sell products. This guide covers what works for UK charities online.
SEO & AEOPPC Agency vs In-House PPC: Which Should You Choose?
Deciding whether to manage Google Ads in-house or with a PPC agency affects campaign performance and cost. This guide helps UK businesses make the right call.
Local SEODigital Marketing Agency Hull: Growing East Yorkshire Businesses in the Digital Age
Hull's regenerating economy and UK City of Culture legacy are driving renewed business confidence. This guide covers what effective digital marketing looks like for Hull and East Yorkshire businesses.
SEO & AEOHow to Find the Best Digital Marketing Agency in the UK
Finding the best digital marketing agency for your business requires looking beyond awards and testimonials to evidence of commercial results. This guide explains the evaluation framework UK businesses should use.
Content StrategyRepurposing vs Republishing: What's the Difference and Which Should You Do?
Repurposing and republishing are distinct content strategies. This guide explains the difference and when each is the right choice.
SEO & AEOFreelance SEO vs SEO Agency: Which is Better for Your Business?
Choosing between a freelance SEO consultant and an SEO agency involves tradeoffs in cost, expertise breadth, and account management. This guide helps UK businesses decide which is right for them.
Local SEODigital Marketing Agency Exeter: Growing South West Businesses Beyond Bristol
Exeter's university, tourism, and growing tech economy create real digital marketing opportunity. This guide explains what effective digital marketing looks like for Exeter and Devon businesses.
SEO & AEOSEO Agency vs In-House SEO: Which is Right for Your Business?
Deciding between an SEO agency and an in-house SEO hire is a strategic decision that depends on your budget, goals, and stage. This guide helps UK businesses make the right choice.
PPC & Paid MediaWhat is Lead Generation PPC? Using Paid Search to Fill the Sales Pipeline
Lead generation PPC focuses on capturing qualified enquiries rather than direct online sales. This guide covers how to run effective lead gen campaigns in the UK.
Content StrategyWhat is a Content Calendar? Planning and Managing Your Editorial Schedule
A content calendar keeps your content strategy on track by planning publication across weeks and months in advance. This guide explains how to build and use one.
SEO & AEOHow Much Does a Digital Marketing Agency Cost? UK Guide 2026
Knowing what to budget for digital marketing is one of the most common questions UK business owners ask. This guide provides transparent, realistic cost expectations for every type of digital marketing service.