Field Notes
From the
AI search era.
Tactical strategy, algorithm analysis, and AEO deep-dives from our team. 378+ articles covering SEO, AI search, paid media, content, and more.
What is Podcast SEO? Getting Your Podcast Discovered Organically
Podcast SEO helps your episodes get discovered through search — both on podcast platforms and Google. This guide explains how.
Technical SEOHow Does Google's Search Algorithm Work? The Key Systems Explained
Google's search algorithm is not a single system — it is hundreds of interconnected signals and systems. This guide explains the key components.
PPC & Paid MediaWhat is a Responsive Search Ad? Google's AI-Powered Ad Format
Responsive Search Ads are Google's current standard text ad format. This guide explains how they work and how to get the most from them.
Content StrategyWhat is a Link Building Strategy? Earning Backlinks That Move the Needle
Link building is the practice of earning backlinks from other websites. This guide covers the most effective strategies for UK businesses.
Technical SEOWhat is a CDN? Content Delivery Networks and Website Performance
A CDN dramatically improves website loading speed by serving content from servers close to users. This guide explains how CDNs work and their SEO benefits.
PPC & Paid MediaWhat is Ad Rank in Google Ads? Why Position Depends on More Than Bids
Ad Rank determines where your Google Ads appear — and it is not just about bidding the most. This guide explains all the factors.
Content StrategyAdvanced Content Gap Analysis: Finding Opportunities Your Competitors Miss
Going beyond basic content gap analysis reveals deeper opportunities. This guide covers advanced techniques for finding content opportunities your competitors have overlooked.
Technical SEOWhat is an Orphan Page? How Isolated Pages Hurt SEO
Orphan pages have no internal links pointing to them, making them nearly invisible to search engines. This guide explains how to find and fix them.
PPC & Paid MediaWhat is Target CPA Bidding? Optimising for Cost Per Acquisition
Target CPA bidding automates bids to achieve a specific cost per lead or sale. This guide explains how it works and how to set the right target.
Content StrategyWhat is Video Content Marketing? Engaging Audiences Through Video
Video content marketing builds brand awareness and authority through moving image content. This guide covers how to use video effectively in your content strategy.
Technical SEOWhat is Pagination SEO? Managing Multi-Page Content Correctly
Pagination creates SEO challenges around duplicate content, crawl budget, and link equity distribution. This guide explains how to handle it correctly.
PPC & Paid MediaWhat is Programmatic Advertising? Automated Ad Buying Explained
Programmatic advertising automates digital ad buying at massive scale. This guide explains what it is, how it works, and when it makes sense for UK businesses.