Field Notes
From the
AI search era.
Tactical strategy, algorithm analysis, and AEO deep-dives from our team. 454+ articles covering SEO, AI search, paid media, content, and more.
Digital Marketing for Hospitality: Hotels, Pubs, and Venues Online
Hospitality digital marketing drives direct bookings and reduces dependency on OTA commissions. This guide covers what works for UK hotels, pubs, and venues.
Charity MarketingDigital Marketing for Nonprofits: A Practical Guide for UK Organisations
Nonprofits and charities face unique digital marketing challenges. This practical guide covers the most effective strategies for UK nonprofit organisations working with limited resources.
Charity MarketingSocial Media for Charities: Building Communities and Driving Donations
Social media is one of the most cost-effective channels for UK charities to build communities, share impact stories, and acquire donors. This guide covers what works.
Charity MarketingContent Marketing for Charities: Building Authority and Awareness on a Budget
Content marketing gives charities a sustainable, low-cost way to build visibility, attract supporters, and demonstrate impact. This guide covers what works for UK charitable organisations.
IndustriesPPC for Law Firms: Generating High-Quality Enquiries Through Paid Search
Legal PPC has some of the UK's highest CPCs but also the highest conversion values. This guide covers how to run effective, compliant paid search for UK law firms.
IndustriesPPC for Healthcare: Compliant Patient Acquisition Through Paid Search
Healthcare PPC in the UK navigates strict regulatory requirements while driving patient enquiries. This guide covers how to run compliant, effective healthcare paid advertising campaigns.
Charity MarketingPPC for Charities: Making the Most of Google Ad Grants and Paid Media
Charities have access to Google Ad Grants — up to £10,000/month in free advertising. This guide covers how to use PPC effectively for UK charitable organisations.
IndustriesSEO for Restaurants: Local Search Visibility That Fills Tables
Restaurant SEO is primarily local — getting found when hungry customers search nearby. This guide covers what effective restaurant SEO looks like in 2026.
E-commerceSEO for Ecommerce: Organic Growth for UK Online Retailers
Ecommerce SEO covers category pages, product pages, and content marketing simultaneously. This guide explains what effective ecommerce SEO looks like for UK online retailers.
IndustriesSEO for SaaS: Building Sustainable Organic Growth for Software Companies
SaaS SEO requires a content strategy that matches buyers at every stage — from problem awareness to product evaluation. This guide covers what works for UK SaaS companies.
IndustriesSEO for Dental Practices: Local Visibility and Treatment-Specific Authority
Dental SEO combines local search optimisation with treatment-specific authority building. This guide covers what works for UK dental practices competing for both NHS and private patients.
IndustriesSEO for Accountants: Attracting Small Business Clients Through Organic Search
Accountancy SEO has enormous untapped potential. This guide covers how UK accountants can build organic search visibility for the queries their ideal clients actually make.