Consultancy / Strategy
Digital Strategy
for the AI-First Era
A clear 12-month plan that connects your digital channels — SEO, AEO, paid, content, and brand — into a unified growth engine.
Most businesses have digital tactics without a digital strategy. They run paid ads, post on social, and publish blog content — but without a unifying framework connecting activity to outcomes. Our digital strategy service creates the integrated plan that makes everything else work harder.
What our digital strategy engagements cover
Current State Audit
Comprehensive analysis of your digital footprint: organic visibility, paid performance, content quality, brand presence, and competitor positioning.
Market & Audience Analysis
Understanding where your target customers discover, research, and purchase — and how AI-powered search changes that journey.
Channel Mix Recommendations
Evidence-based guidance on which channels to prioritise, what to invest, and how to sequence activity for maximum compounding return.
12-Month Roadmap
A prioritised, month-by-month action plan with clear milestones, resource requirements, and success metrics.
AEO & AI Search Integration
Specific guidance on how to position your brand for AI Overview, Perplexity, and ChatGPT citation within your broader digital strategy.
Quarterly Reviews
Strategic review sessions to assess progress against plan, adjust for market changes, and reprioritise as data emerges.
Other consultancy services
Frequently Asked Questions
How long does a digital strategy project take?
The initial strategy sprint — audit through to roadmap delivery — takes 4–6 weeks. Ongoing quarterly reviews are then recommended to keep the strategy current.
Who should attend the strategy engagement?
We recommend senior stakeholder involvement from your marketing, commercial, and technical teams. Decisions made during strategy need buy-in from those who will implement.
Do you help with implementation after delivering the strategy?
Yes — many clients commission us to implement the strategy across one or more service lines after the strategy engagement. Others use the roadmap to direct in-house teams.
Is this suitable for startups?
Yes — early-stage businesses benefit most from strategic clarity. We offer a focused startup-edition strategy sprint at a more accessible price point.
What should a digital marketing strategy include?
A comprehensive digital strategy should include: a current state audit across organic, paid, social, and brand; audience and competitor analysis; channel mix recommendations with budget allocation rationale; a 12-month prioritised roadmap with milestones; and a measurement framework to track progress. Most businesses have individual tactics running without this connective tissue — which is why channels underperform individually despite significant investment.
How much does digital strategy consultancy cost?
A focused digital strategy engagement — covering audit through to roadmap delivery — is typically priced as a project between £3,500 and £12,000 depending on business complexity and the number of channels covered. Ongoing quarterly strategic review retainers start from £1,000 per quarter. We scope each engagement based on your specific requirements after an initial discovery call.