Services / Social Media
Social Media Marketing
for UK Businesses
Organic and paid social tuned to discovery in TikTok, Instagram, and LinkedIn search — where your next customer is already looking.
Social media is no longer just community management. TikTok and Instagram are search engines. LinkedIn is B2B's most powerful demand generation channel. We build social strategies that combine organic discovery with precision paid amplification to drive measurable business outcomes.
What's included in our social media programmes
Platform Strategy
Channel selection, content pillars, and audience mapping tailored to where your customers discover and research.
Content Production
Short-form video scripts, static creative briefs, and copywriting designed for platform-native engagement.
Community Management
Active moderation, comment responses, and brand voice management to build genuine audience relationships.
TikTok & Reels Optimisation
Short-form video strategies optimised for TikTok SEO and Instagram Reels discovery — the fastest-growing search surfaces.
LinkedIn Demand Generation
B2B thought leadership, company page growth, and LinkedIn outreach programmes for professional service businesses.
Paid Social Amplification
Meta, TikTok, and LinkedIn paid campaigns to amplify organic content and drive lead generation or ecommerce conversions.
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Frequently Asked Questions
Which platforms do you manage?
We work across Instagram, TikTok, LinkedIn, Facebook, X (Twitter), YouTube, and Pinterest. We recommend the right mix based on your audience and objectives.
Do you create the content or do we?
We can handle the full content production process, provide strategic briefs for your in-house team, or work collaboratively. This is scoped at the start of engagement.
How do you measure social media ROI?
We track reach, engagement, website traffic from social, lead generation, and — where possible — revenue attribution. We're transparent about what social can and cannot directly attribute.
What's the minimum social media retainer?
Our entry-level social retainer starts at £995/month, covering one primary platform with a content plan and community management.
How much does social media marketing cost in the UK?
Social media management retainers start at £995/month for a single platform with content and community management. Full multi-platform management covering 3–4 channels with paid social amplification typically ranges from £2,495–£4,995/month. The right investment level depends on your objectives, competitive landscape, and how central social is to your overall marketing mix.
Which social media platform is best for my business?
It depends entirely on your audience and business type. LinkedIn is best for B2B lead generation. Instagram and TikTok for visual consumer brands and younger demographics. Facebook for local businesses, community, and older audiences. X (Twitter) for news-led sectors and B2B thought leadership. We audit where your target customers actually spend time and concentrate resource there — not on every platform simultaneously.
Should I focus on organic social media or paid social?
Both serve different purposes and work better together. Organic social builds brand presence, community, and long-term trust. Paid social delivers precision targeting and immediate reach for campaigns and lead generation. Most businesses underinvest in both. We recommend building a consistent organic presence first, then layering paid amplification on top for specific campaigns and acquisition goals.