Consultancy / Training
Digital Marketing
Training & Workshops
Upskill your team on modern SEO, AEO, paid media, and content — practical training that translates into better results the next working day.
The digital marketing landscape changes faster than most training budgets. Our workshops are designed for marketing teams that need practical, up-to-date training they can apply immediately — not theoretical overviews. We run in-person workshops across the UK and virtual sessions for distributed teams.
Our training workshops
SEO Foundations
A comprehensive half-day or full-day SEO training covering technical, on-page, and content fundamentals for marketing teams.
AEO & AI Search
Practical training on optimising for Google AI Overviews, Perplexity, and ChatGPT Search — with hands-on content restructuring exercises.
Google Ads Masterclass
Campaign structure, bidding strategy, and Performance Max optimisation for teams managing or overseeing PPC accounts.
Content Strategy Workshop
Topical cluster planning, content briefing, and E-E-A-T optimisation for content teams producing digital content.
Analytics & Measurement
GA4 fundamentals, custom reporting, and data interpretation training for teams that need to make better use of their analytics.
Bespoke Team Training
Custom workshop programmes designed around your team's specific knowledge gaps and business challenges.
Frequently Asked Questions
Are workshops in-person or virtual?
Both — we run in-person workshops throughout the UK and virtual sessions via Zoom or Teams. Many clients prefer a hybrid format with in-person strategy sessions and virtual follow-ups.
How many people can attend a workshop?
Workshops are most effective with 4–15 participants. Larger teams can be accommodated with additional facilitators.
Do you provide materials and resources?
Yes — all participants receive a comprehensive workbook, slide deck, and curated resource list. We also provide a recorded version of virtual sessions.
Can you create a bespoke training curriculum for our team?
Yes — we assess your team's current knowledge, identify priority gaps, and design a custom training programme with 2–5 modules delivered over 1–3 months.
How much do digital marketing training workshops cost?
Half-day workshops start from £950 per session for up to 10 participants. Full-day workshops from £1,750. Bespoke multi-module training programmes are scoped individually based on number of modules, participant count, and delivery format. All workshop fees include materials, workbooks, and post-session resources. Volume discounts apply for ongoing training programmes across multiple months.
What are the most popular digital marketing training topics in 2026?
The three most requested workshops we currently deliver are: AEO and AI Search Optimisation (how to structure content for citation by ChatGPT, Perplexity, and Google AI Overviews), GA4 and Analytics Measurement (fixing broken setups, building useful reports, and making data-led decisions), and Google Ads Efficiency (reducing wasted spend, configuring smart bidding correctly, and improving ROAS). All three reflect the most significant shifts in the digital marketing landscape right now.