Services / Content
Content Marketing
& Topical Authority
Content that ranks in Google and gets quoted by AI engines — because in 2026, you need both.
Content marketing has bifurcated. Generic blog posts no longer rank. AI engines now synthesise information and cite the sources with the clearest, most authoritative answers. Our content programmes are built to satisfy both: building deep topical authority that Google rewards and AI engines trust.
What's included in our content programmes
Topical Cluster Strategy
Mapping your content universe into semantic clusters that build genuine authority in your niche — not random posts chasing keywords.
Long-Form Article Production
In-depth, expert-reviewed articles written for humans first, optimised for Google and AEO second.
AI-Optimised Content Structure
Content structured with clear question-answer patterns, schema markup, and entity disambiguation for LLM citation.
Content Audits
Identifying what to keep, improve, consolidate, or remove from your existing content library to maximise overall performance.
Editorial Calendar Management
Ongoing content planning and production management to maintain consistent publishing cadence and topical coverage.
Performance Tracking
Monthly reporting on organic traffic, keyword rankings, content engagement, and AI citation visibility by content asset.
Other services
Service
SEO
Win durable organic visibility on Google and beyond. We build entity-driven auth…
Service
AEO & AI Search
The future of search is conversational. We ensure your brand is the definitive a…
Service
PPC & Performance
ROAS-led paid search, social, and programmatic that generates measurable revenue…
Service
Social Media
Organic and paid social tuned to discovery in TikTok, Instagram, and LinkedIn se…
Frequently Asked Questions
How much content do you produce per month?
This varies by plan. Our Growth plan includes 8 articles/month; Enterprise includes 20+. We prioritise quality and topical depth over volume.
Do you use AI to write content?
We use AI as a research and drafting tool, but all content is written, fact-checked, and edited by human experts. We never publish unreviewed AI output.
How do you measure content marketing success?
Primary metrics include organic traffic growth, keyword ranking improvements, time on page, and AI citation frequency. Secondary metrics include social shares and backlinks earned.
What's the minimum content marketing engagement?
Our Starter plan begins at £1,495/month for 4 long-form articles per month plus editorial strategy.
What is content marketing and how does it work?
Content marketing means creating and distributing genuinely useful content — articles, guides, research, case studies — to attract and convert your target audience organically. Rather than interrupting people with ads, you earn their attention by answering their questions and demonstrating expertise. This simultaneously builds search rankings, brand authority, and AI citation signals — making it the highest-leverage long-term marketing investment for most UK businesses.
How long does content marketing take to work?
Consistent content marketing typically takes 4–6 months to produce measurable increases in organic traffic and 9–12 months to deliver significant lead generation. The timeline depends on your domain authority, content quality, and publication frequency. The compounding nature means year-two results are typically 3–5× year-one results — which is why early starters compound a significant advantage over competitors who delay.
Is blogging still effective for SEO in 2026?
Yes — but strategy matters far more than volume. A well-researched, comprehensive guide targeting a specific question consistently outperforms ten thin 500-word posts. With Google AI Overviews and AI citation now primary goals alongside rankings, depth, specificity, and verifiable expertise matter more than publishing frequency. We build content around genuine topical authority, not keyword stuffing.