Services / Email
Email Marketing
& Lifecycle Programmes
In a cookieless world, your email list is your most valuable owned asset. We build programmes that monetise it.
Third-party cookies are gone. Email marketing has become the highest-ROI channel for businesses that do it well. We design and manage lifecycle email programmes — from welcome sequences and nurture flows to re-engagement campaigns and retention triggers — that consistently outperform industry benchmarks.
What's included in our email marketing services
ESP Setup & Audit
Platform audit or new setup on Klaviyo, Mailchimp, HubSpot, or your preferred ESP — including deliverability configuration.
Welcome & Nurture Flows
Automated sequences that convert subscribers into customers with the right message at the right moment.
Campaign Management
Regular broadcast campaigns — newsletters, promotions, product updates — written, designed, and sent by our team.
Segmentation Strategy
Behavioural, demographic, and purchase-history segmentation to ensure every subscriber receives relevant, timely content.
List Growth & Compliance
First-party data capture strategies and full UK GDPR compliance review to grow your list cleanly.
Performance Reporting
Monthly reporting on open rates, click rates, revenue attribution, and deliverability health.
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Frequently Asked Questions
What email platforms do you work with?
We primarily work with Klaviyo, Mailchimp, HubSpot, and ActiveCampaign. We can advise on platform migration if needed.
How do you ensure UK GDPR compliance?
We review all consent mechanisms, unsubscribe processes, data retention policies, and list acquisition methods to ensure full compliance.
What open rates can we expect?
With proper segmentation and deliverability optimisation, we typically achieve above-average open rates for your industry. We benchmark against sector averages and share targets at onboarding.
What's the minimum email marketing retainer?
Our Starter email retainer begins at £995/month, covering core automation flows and monthly campaign management.
What is a good email open rate in the UK?
Average email open rates in the UK vary by sector. B2B typically averages 22–28%. Non-profit and charity averages 28–35%. Retail and ecommerce averages 18–22%. Well-segmented, personalised emails with strong subject lines consistently outperform sector averages. We track deliverability, open rates, click rates, and revenue attribution — not just opens — to give you a complete performance picture.
How do I grow my email list for my business?
The most effective methods are: gated lead magnets (guides, calculators, checklists, templates) on high-traffic pages; pop-ups triggered by scroll depth or exit intent; embedded opt-in forms within high-value content; post-purchase list growth for ecommerce; and referral mechanisms within existing email sends. We build list growth strategy into every content and email programme we manage.
What is the best email marketing platform for small businesses?
Klaviyo is the best choice for ecommerce due to its deep Shopify integration and revenue attribution. MailerLite and Mailchimp are accessible entry-level options for small businesses with simple needs. HubSpot suits businesses where email is part of a broader CRM and sales pipeline. The right platform depends on your list size, automation complexity, and whether your primary goal is ecommerce revenue or lead nurturing.