Services / AEO
Answer Engine Optimisation
& GEO Services UK
The future of search is conversational. We ensure your brand is the definitive answer when AI engines speak — on Google, Perplexity, ChatGPT, and Gemini.
Users are no longer scrolling through ten blue links. They ask ChatGPT, Perplexity, and Google AI Overviews for direct answers. If your content isn't structured for Large Language Models to retrieve and cite, you are invisible to the fastest-growing segment of digital discovery. We fix that.
What's included in our AEO programmes
LLM Readiness Audits
We analyse how models like GPT-4 and Gemini currently perceive your brand and identify information gaps and misrepresentations.
Semantic Content Structuring
Rebuilding your content architecture with precise schema markup, entity relationships, and FAQ patterns that AI models understand and cite.
Citation Optimisation
Strategies designed specifically to increase your likelihood of being linked as a source in generative search outputs and AI summaries.
Knowledge Graph Integration
Connecting your brand entity to authoritative external sources so search engines and LLMs build a trusted representation of your business.
AI Citation Monitoring
Monthly tracking of how often and how accurately your brand appears across Google AI Overviews, Perplexity, ChatGPT Search, and Gemini.
Topical Authority Building
Creating the depth of content coverage in your niche that convinces AI engines to treat your site as a primary reference source.
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Frequently Asked Questions
What is Answer Engine Optimisation (AEO)?
AEO is the practice of optimising your content, schema markup, and entity relationships so that AI-powered answer engines — like Google AI Overviews, Perplexity, and ChatGPT — cite your brand as a trusted, authoritative source in their responses.
How is AEO different from SEO?
SEO optimises for ten blue links and page rankings. AEO optimises for direct citation within synthesised AI responses. Both matter, but AEO focuses on the semantic clarity, entity trust, and content structure that LLMs use to decide what to quote.
How do you measure AEO success?
We track AI citation frequency, share of voice in AI responses, brand mention sentiment, and downstream traffic from AI-sourced referrals using a combination of manual testing and monitoring tools.
How long does AEO take to show results?
Initial improvements in AI citation can appear within 2–3 months of content restructuring and schema implementation. Consistent citation at scale typically develops over 6–12 months.
What is GEO — Generative Engine Optimisation?
GEO (Generative Engine Optimisation) extends AEO to specifically optimise content for citation by AI-generated responses from ChatGPT, Perplexity, Google Gemini, and AI Overviews. It goes beyond Q&A formatting to include entity clarity, authoritative external citation signals, and structured data depth that LLMs use to determine what sources to trust and quote.
How do I get cited in Google AI Overviews?
Google AI Overviews draw from pages that already rank well and contain clear, direct answers near the top of the page. Key factors are: structured content with direct answers, FAQPage schema markup, strong E-E-A-T signals (Experience, Expertise, Authoritativeness, Trust), and credible external links to and from your site. Our AEO programmes systematically improve all of these signals.
How do I get my brand mentioned by ChatGPT or Perplexity?
ChatGPT and Perplexity pull from web-indexed content, particularly from authoritative sources. To increase citation likelihood: publish in-depth, citable content that directly answers questions in your category; earn mentions and links on authoritative industry publications; maintain consistent entity data across all platforms; and structure content so key facts are clearly extractable. We build all of this into our AEO programmes.