Charities / Ad Grants
Google Ad Grants
Management UK
Recover, protect, and grow your $10,000/month in free Google advertising — so your charity reaches more donors and beneficiaries without spending a penny on paid search.
✓ 20% charity discount applies to all retainer services
Google Ad Grants gives eligible UK charities $10,000 (approximately £8,000) per month in free Google Search advertising. Most charities fail to use even 40% of this budget effectively. Many lose access due to compliance violations. We specialise in unlocking the full value of Ad Grants — from initial application through to ongoing optimisation.
What our Ad Grants management covers
Application & Setup
Complete management of the Google for Nonprofits and Ad Grants application process, from initial eligibility check to account activation.
Account Compliance Management
Ongoing monitoring and management to ensure your account meets Google's strict Ad Grants compliance requirements and avoids suspension.
Campaign Strategy
Multi-campaign structure covering donor acquisition, volunteer recruitment, service promotion, and awareness objectives.
Keyword & Audience Research
Identifying the search terms your target audiences use so your ads appear at the right moment in their search journey.
Landing Page Recommendations
Conversion-focused landing page guidance to maximise the return from your Ad Grants traffic — critical for Google's 5% CTR requirement.
Monthly Reporting
Clear reports on budget used, clicks, impressions, website visits, and conversion outcomes with strategic recommendations.
Other charity services
Frequently Asked Questions
Is my charity eligible for Google Ad Grants?
UK charities registered with the Charity Commission and holding a valid charity number are generally eligible. Some charity types are excluded — gambling, political, government, and healthcare organisations. We conduct a free eligibility check.
Our Ad Grants account was suspended — can you help?
Yes — account reinstatement is one of our most common requests. We conduct an audit, resolve the compliance issues, and manage the reinstatement application.
Why are we only spending 30% of our Ad Grants budget?
Low spend is typically caused by overly restrictive keyword targeting, poor Quality Scores, or limited landing pages. We systematically address each barrier to increase budget utilisation.
What does Ad Grants management cost?
Our Ad Grants management fee starts at £450/month for accounts spending under £2,000/month, scaling to £950/month for full budget utilisation. All fees are subject to our 20% charity discount.
How much of the $10,000 Google Ad Grants budget can my charity realistically use?
Most self-managed charities use only 30–60% of their Ad Grants budget due to keyword restrictions, Quality Score issues, and limited landing pages. With specialist management, we consistently achieve 80–100% budget utilisation. The $10,000/month cap equates to approximately £8,000/month in free Google Search advertising — a significant resource that most charities are significantly underutilising.
What is the 5% CTR requirement for Google Ad Grants?
Google requires Ad Grants accounts to maintain a minimum 5% click-through rate every calendar month — or the account risks automatic suspension. This requirement drives active ad copy testing, keyword quality management, and landing page alignment. It is the most common reason for Ad Grants account suspension and one that specialist management reliably prevents through proactive monitoring and optimisation.