Services / PPC
PPC & Performance
Media Management UK
ROAS-led paid search, social, and programmatic that generates measurable revenue — not just clicks.
Most PPC agencies optimise for clicks. We optimise for revenue. Our performance media team runs Google Ads, Performance Max, Meta, and LinkedIn campaigns with a relentless focus on cost-per-acquisition, return on ad spend, and incremental revenue — not vanity metrics.
What's included in our PPC management
Google Ads Management
Search, Shopping, Performance Max, and Display campaigns built and optimised for ROAS, not just click volume.
Bid Strategy & Automation
Smart bidding configuration, target CPA/ROAS setup, and Performance Max asset group optimisation.
Landing Page Optimisation
Conversion-focused landing page analysis and recommendations to maximise the return on your ad spend.
Audience Strategy
First-party data activation, remarketing lists, and Customer Match to reach your most valuable prospects.
Paid Social
Meta, LinkedIn, and TikTok paid campaigns for awareness, lead generation, and direct response.
Monthly Performance Reporting
Clear, jargon-free reports showing spend, revenue, ROAS, and incrementality — with strategic recommendations.
Other services
Service
SEO
Win durable organic visibility on Google and beyond. We build entity-driven auth…
Service
AEO & AI Search
The future of search is conversational. We ensure your brand is the definitive a…
Service
Social Media
Organic and paid social tuned to discovery in TikTok, Instagram, and LinkedIn se…
Service
Content Marketing
Content that ranks in Google and gets quoted by AI engines — because in 2026, yo…
Frequently Asked Questions
What is your PPC management fee structure?
We charge a percentage of ad spend: 18% for budgets up to £5,000/month (min £950), 15% for £5,000–£20,000/month (min £1,750), and 12% above £20,000/month (min £3,500).
Do you work with Google Ad Grants for charities?
Yes — we manage Google Ad Grants accounts for charities, helping maximise the $10,000/month in free advertising while meeting Google's compliance requirements.
What industries do you specialise in for PPC?
We work across ecommerce, professional services, SaaS, lead generation, and charities. Our approach adapts to your conversion model.
Can you take over an existing account?
Yes — we conduct a comprehensive audit of your existing account, identify inefficiencies, and implement improvements progressively rather than starting from scratch.
How much should I spend on Google Ads in the UK?
For most sectors, a minimum of £2,000/month in ad spend is needed to gather enough data for meaningful optimisation. Competitive sectors — legal, finance, insurance — typically require £5,000–£15,000+/month to compete effectively. We model the economics for your specific keywords and conversion goals before recommending a budget, so you know the expected cost per acquisition before committing.
What is a good ROAS for Google Ads?
A good Return on Ad Spend (ROAS) depends on your margin structure. A business with 50% gross margins needs at least 2× ROAS to break even on ad spend alone. Most of our clients target 4–8× blended ROAS on Search campaigns. We set ROAS targets based on your actual unit economics — not industry averages — so your targets are commercially meaningful.
What is the difference between SEO and PPC?
SEO builds organic rankings that drive traffic without per-click costs — but takes 3–12 months to deliver meaningful results. PPC delivers immediate traffic and leads but stops when your budget does. Most UK businesses benefit from both running in parallel: PPC provides immediate lead generation while SEO compounds in the background. We manage both channels and model the blended economics clearly.