Services / Google Ads
Google Ads
Management UK
Revenue-focused Google Ads management. We build, optimise, and scale campaigns that return more than they cost — every month.
Google Ads is the most direct route to qualified traffic for UK businesses — but only when managed correctly. Most accounts waste 30–40% of budget on poorly targeted keywords, bad match types, or misaligned landing pages. Our Google Ads specialists build campaigns around your revenue goals, not click volume, with transparent reporting and a fee structure that scales with your success.
What's included in our Google Ads management
Account Audit & Strategy
Full account audit on takeover — identifying wasted spend, missed opportunities, and quick wins before building a forward strategy.
Search Campaign Management
Keyword research, match type strategy, ad copy testing, and Quality Score optimisation to maximise impression share at minimum cost.
Performance Max
Asset group creation, audience signal configuration, and ongoing Performance Max optimisation to drive efficient conversions across Google's full inventory.
Shopping & Merchant Centre
Google Merchant Centre setup, product feed optimisation, and Shopping campaign management for ecommerce businesses.
Conversion Tracking
Server-side conversion tracking setup to ensure every lead and sale is accurately attributed — essential for smart bidding to work correctly.
Monthly Reporting
Clear spend, ROAS, and revenue reports with strategic recommendations — no jargon, no vanity metrics.
Other services
Service
SEO
Win durable organic visibility on Google and beyond. We build entity-driven auth…
Service
AEO & AI Search
The future of search is conversational. We ensure your brand is the definitive a…
Service
PPC & Performance
ROAS-led paid search, social, and programmatic that generates measurable revenue…
Service
Social Media
Organic and paid social tuned to discovery in TikTok, Instagram, and LinkedIn se…
Frequently Asked Questions
How much does Google Ads management cost?
We charge a percentage of ad spend: 18% for budgets up to £5,000/month (min £950), 15% for £5,000–£20,000/month (min £1,750), and 12% above £20,000/month (min £3,500). This aligns our incentives with your growth.
What is the minimum ad budget you recommend?
We recommend a minimum ad spend of £2,000/month for Search campaigns to generate statistically meaningful data for optimisation. Shopping and Performance Max can be effective from £1,500/month.
Do you manage Google Ad Grants for charities?
Yes — we manage the full Google Ad Grants programme for registered UK charities, including application, compliance management, and maximising the $10,000/month allowance.
Can you take over an existing Google Ads account?
Yes — we conduct a full audit on takeover, identifying inefficiencies and implementing changes progressively. Most takeovers see measurable efficiency improvements within the first 4–6 weeks.
How much does Google Ads cost per click in the UK?
UK Google Ads cost-per-click varies enormously by sector. Generic consumer keywords average £0.50–£2. B2B services keywords average £3–£15. Legal, financial, and insurance keywords frequently cost £20–£80+ per click. The key metric is never CPC in isolation — it is cost per acquisition (CPA) relative to customer lifetime value. We model this before recommending a budget so your investment is grounded in the actual economics of your business.
How long does it take for Google Ads to start working?
Well-structured Google Ads campaigns can begin delivering leads within days of launch. However, smart bidding strategies (Target CPA, Target ROAS) require 4–6 weeks of conversion data to optimise effectively. Month 1 is typically slower as Google's algorithm learns your campaign. Months 2–3 are usually when campaigns hit their stride. We set clear expectations and report progress weekly throughout this learning phase.
What is a good click-through rate for Google Ads?
Average Google Ads CTR for Search campaigns in the UK is around 3–5%. Top-performing ads in competitive sectors achieve 8–15% CTR. However, CTR alone is not the goal — a high CTR to a poorly converting landing page wastes budget. We optimise for cost per acquisition and ROAS, not CTR in isolation, because the conversion after the click is where campaigns win or lose.