Field Notes
From the
AI search era.
Tactical strategy, algorithm analysis, and AEO deep-dives from our team. 456+ articles covering SEO, AI search, paid media, content, and more.
What is a Lead Magnet? Creating Valuable Content That Builds Your Email List
Lead magnets are free valuable resources offered in exchange for email addresses. This guide explains what makes an effective lead magnet.
AI SearchAI Copywriting for Business: What Works, What Doesn't
AI copywriting tools can accelerate marketing copy production — but only when used correctly. This guide explains where AI copywriting adds value for UK businesses and where human writers remain essential.
Technical SEOWhat is Link Juice? Understanding How Authority Flows Through Links
Link juice is the informal term for the ranking authority that flows through hyperlinks. This guide explains how it works and how to use it strategically.
Local SEOPPC Agency Birmingham: High-Performance Paid Media for West Midlands Businesses
Birmingham's competitive business market makes efficient PPC management increasingly important. This guide covers what the best Birmingham PPC agencies deliver.
AI SearchAI Search vs Traditional Search: What UK Businesses Need to Know
AI search engines like ChatGPT, Perplexity, and Google AI Overviews are changing how people find information. This guide explains what changes for UK businesses and how to adapt.
PPC & Paid MediaWhat are Lookalike Audiences? Finding New Customers Similar to Existing Ones
Lookalike audiences use existing customer data to find new prospects with similar characteristics. This guide explains how they work across Meta and Google.
Content StrategyHow to Refresh Old Content: A Systematic Process for Recovering Lost Rankings
Refreshing old content is often more efficient than creating new articles. This step-by-step guide explains how to systematically revive declining content.
AI SearchHow to Write AI-Resistant Content That Ranks in 2026
Generic AI-generated content is flooding search results. The content that still ranks and gets cited is genuinely human, specific, and expert-led. This guide explains how to create it.
Technical SEOHow to Do a Technical SEO Audit: A Step-by-Step Guide
A technical SEO audit systematically identifies issues preventing a website from ranking. This step-by-step guide covers how to conduct one effectively.
Local SEOPPC Agency Manchester: Accountable Paid Media for the North West
Manchester's competitive business market makes efficient PPC management essential. This guide explains what a Manchester PPC agency should deliver and what results to expect.
AI SearchHow to Use AI for SEO: Practical Applications for UK Businesses
AI can significantly accelerate SEO work — from keyword research to content creation to technical audits. This guide explains the most practical AI applications for UK SEO in 2026.
PPC & Paid MediaWhat is the Search Term Report in Google Ads? Your Most Valuable Optimisation Tool
The Search Term Report shows exactly what users searched before clicking your ads. This guide explains how to use it for ongoing campaign optimisation.