Field Notes
From the
AI search era.
Tactical strategy, algorithm analysis, and AEO deep-dives from our team. 456+ articles covering SEO, AI search, paid media, content, and more.
What is Dynamic Remarketing? Personalised Ads Based on What Users Viewed
Dynamic remarketing shows ads featuring the specific products or services users viewed on your site. This guide explains how it works and why it outperforms standard remarketing.
Content StrategyWhat is Speakable Schema? Marking Content for AI and Voice Extraction
Speakable schema marks sections of your content as optimised for AI and voice reading. This guide explains what it is and how to implement it.
Content StrategyVideo Marketing Strategy: A Complete Guide for UK Businesses
Video marketing drives brand awareness, engagement, and conversion across every digital channel. This guide explains how UK businesses can build a video marketing strategy that actually delivers results.
Technical SEOWhat is Log File Analysis? Advanced Technical SEO for Crawl Insights
Log file analysis reveals exactly how Googlebot crawls your site — information unavailable from any other source. This guide explains what it is and when it matters.
Local SEOPPC Agency Bristol: Paid Media for South West Businesses
Bristol's growing business community increasingly relies on PPC for immediate lead generation. This guide covers what effective Bristol PPC management looks like.
Content StrategyYouTube SEO Guide: How to Rank Your Videos on YouTube and Google
YouTube SEO helps your videos appear in YouTube search results and Google Search. This guide covers keyword research, title and description optimisation, and the factors that drive YouTube ranking.
PPC & Paid MediaWhat is Device Bidding in Google Ads? Mobile vs Desktop Strategy
Different devices convert at different rates. This guide explains how to use device bid adjustments to optimise Google Ads performance across mobile and desktop.
Content StrategyHow to Create Content That Appears in Google AI Overviews
Google AI Overviews summarise multiple sources in response to user queries. This guide explains how to structure content to be among those cited sources.
Technical SEOWhat is Entity SEO? How Search Engines Understand Brands and Concepts
Entity SEO is how you help search engines understand your brand as a distinct, recognised concept. This guide explains the principles and techniques.
Local SEOPPC Agency Leeds: Paid Media That Drives Revenue for Yorkshire Businesses
Leeds' competitive business environment makes efficient PPC a key growth lever. This guide explains what the best Leeds PPC agencies deliver and how to measure success.
AI SearchBest AI SEO Tools 2026: A Guide for UK Businesses
AI has been integrated into most leading SEO tools and created several new-category products. This guide reviews the most useful AI SEO tools for UK businesses and agencies in 2026.
PPC & Paid MediaWhat is Customer Match in Google Ads? Using First-Party Data for Targeting
Customer Match lets you upload your customer email list to Google Ads for targeting. This guide explains how it works and how to use it effectively.