Field Notes
From the
AI search era.
Tactical strategy, algorithm analysis, and AEO deep-dives from our team. 378+ articles covering SEO, AI search, paid media, content, and more.
eCommerce Email Marketing: How to Drive Revenue with Email
Email marketing is the highest-ROI channel for most UK eCommerce businesses. This guide covers the key email flows, campaign types, and strategies that drive the most revenue.
PPC & Paid MediaWhat is Wasted PPC Spend? How to Stop Paying for Irrelevant Clicks
Most Google Ads accounts waste 20-40% of budget on irrelevant or low-quality traffic. This guide explains the main causes and how to eliminate them.
Content StrategyHow to Write Content for AI Search: Structuring for Citation in 2026
Writing for AI search requires a specific structure that makes your content easy to extract and cite. This guide explains the principles.
E-commerceWhat is Google Shopping? How to Set Up and Optimise Google Shopping Ads
Google Shopping displays your products with images and prices directly in Google Search results. This guide explains how Shopping works, what it costs, and how UK eCommerce businesses can get the most from it.
Technical SEOWhat is Google PageSpeed Insights? How to Improve Your Website Speed Score
Google PageSpeed Insights measures how fast your website loads and gives specific improvement suggestions. This guide explains how to interpret and act on the results.
E-commerceProduct Page SEO: How to Optimise Product Pages That Rank and Convert
Product pages need to rank in search AND convert visitors into buyers. This guide covers how to write, structure, and optimise product pages for both Google and your customers.
PPC & Paid MediaWhat is Auction Insights in Google Ads? Competitive Intelligence Explained
Google Ads Auction Insights reveals who you are competing against in paid search auctions. This guide explains how to use this competitive data.
Content StrategyHow to Write Content That Demonstrates E-E-A-T: Google's Quality Framework
E-E-A-T content signals experience, expertise, authority, and trust to Google. This guide shows you how to demonstrate each dimension in your content.
E-commerceAbandoned Cart Email Strategy: How to Recover Lost Sales
Abandoned cart emails recover customers who added products to their basket but didn't complete checkout. A well-structured sequence recovers 10–15% of abandoned carts. This guide explains how to build one.
Technical SEOWhat is Open Graph? Social Media Metadata for Better Link Sharing
Open Graph meta tags control how your content appears when shared on social media. This guide explains what they are and why they matter.
E-commerceeCommerce Conversion Rate Optimisation: How to Sell More to Your Existing Traffic
eCommerce conversion rate optimisation increases the percentage of visitors who complete a purchase. This guide covers the highest-impact CRO strategies for UK online retailers.
PPC & Paid MediaWhat is Microsoft Advertising? Google Ads' Underrated Competitor
Microsoft Advertising reaches Bing, Yahoo, and DuckDuckGo users — often at lower CPCs than Google. This guide explains what it offers UK businesses.