Field Notes
From the
AI search era.
Tactical strategy, algorithm analysis, and AEO deep-dives from our team. 378+ articles covering SEO, AI search, paid media, content, and more.
What is Robots.txt? Controlling Search Engine Crawling
Robots.txt tells search engine bots which parts of your site to access. This guide explains how it works and how to use it without hurting your rankings.
Analytics & CROWhat is User Journey Mapping? How to Improve Customer Experience
A user journey map visualises the steps a customer takes from first awareness to purchase. It reveals friction points and improvement opportunities across your entire customer experience.
PPC & Paid MediaWhat are Negative Keywords? How to Stop Wasting PPC Budget
Negative keywords prevent your ads from appearing for irrelevant searches. This guide explains how to find and manage them effectively.
Content StrategyWhat is Content Repurposing? Getting More Value from Every Piece of Content
Content repurposing transforms existing content into multiple formats for different channels. This guide covers how to do it effectively.
Analytics & CROWhat is a Heatmap? How to Use Heatmaps to Improve Your Website
Heatmaps visualise where visitors click, scroll, and hover on your webpages. They reveal conversion barriers and UX problems that analytics data alone misses. This guide explains how to use them.
Technical SEOWhat is an XML Sitemap? Helping Search Engines Find Your Pages
XML sitemaps help search engines discover and prioritise your pages. This guide explains what they are, how to create them, and when they matter.
Analytics & CROWhat is Bounce Rate? What's a Good Bounce Rate for Your Website?
Bounce rate measures the percentage of visitors who leave your website after viewing only one page. Understanding what causes high bounce rate — and what to do about it — can significantly improve website performance.
PPC & Paid MediaWhat is Google Ad Grants? Free Advertising for UK Charities
Google Ad Grants gives eligible UK charities up to £8,000 per month in free Google advertising. This guide explains how the programme works.
Content StrategyFAQ Schema in 2026: What Changed and What Still Helps
Google retired FAQ rich results in May 2026. Learn how to keep useful FAQs and accurate structured data without promising search enhancements.
Analytics & CROWhat is a Landing Page? How to Build One That Converts
A landing page is a standalone web page designed to convert a specific type of visitor. Effective landing pages significantly outperform standard web pages for PPC and email campaigns. This guide explains how they work.
Analytics & CROWhat is UX Design? User Experience Explained for Business Owners
UX design is the practice of making digital products easy and satisfying to use. Good UX directly improves conversion rates and customer satisfaction. This guide explains what it involves for UK businesses.
PPC & Paid MediaWhat is YouTube Advertising? Video Ads for UK Businesses
YouTube Ads reaches over 50 million UK users monthly. This guide explains the ad formats available and how to use YouTube advertising effectively.