Field Notes
From the
AI search era.
Tactical strategy, algorithm analysis, and AEO deep-dives from our team. 456+ articles covering SEO, AI search, paid media, content, and more.
What is a Long-Tail Keyword? How Specific Phrases Drive Better SEO Results
Long-tail keywords are specific, lower-competition search phrases that often convert at higher rates. This guide explains how to find and use them.
IndustriesWhat is Brand Identity? How to Build a Strong Brand for Your Business
Brand identity is the collection of visual and verbal elements that define how your business is perceived. This guide explains what it includes, why it matters, and how UK businesses can develop a distinctive brand identity.
Technical SEOWhat is Google's Knowledge Graph? Entity SEO Explained
Google's Knowledge Graph connects entities — people, organisations, places, and things — into a structured understanding of the world. This guide explains what it means for SEO.
Local SEOSEO Agency Sheffield: Organic Search Growth in South Yorkshire
Sheffield's growing tech and professional services sectors create real SEO opportunity. This guide covers what a Sheffield SEO agency delivers and what results to expect.
PPC & Paid MediaWhat is Geo-Targeting in Google Ads? Location-Based Advertising Explained
Geo-targeting in Google Ads lets you control exactly where your ads appear geographically. This guide explains how to use location targeting effectively.
Content StrategyWhat is a Content Brief? How to Brief Writers for SEO Success
A good content brief gives writers everything they need to produce ranking-quality content. This guide explains what to include.
Technical SEOWhat is a Featured Snippet? How to Win Google's Answer Box
Featured snippets appear above organic search results and capture significant click traffic. This guide explains how to win them.
Local SEOSEO Agency Liverpool: Organic Growth in Merseyside's Competitive Market
Liverpool businesses increasingly compete for organic search visibility across retail, professional services, and hospitality. This guide explains what a Liverpool SEO agency should deliver.
Analytics & CROWhat is a Data Layer? How Google Tag Manager Uses It
A data layer is a JavaScript object that passes information from your website to Google Tag Manager and analytics platforms. Understanding it is key to advanced tracking and accurate GA4 data.
PPC & Paid MediaWhat is Ad Scheduling in Google Ads? Running Ads at the Right Times
Ad scheduling controls when your Google Ads appear. This guide explains how to use day and time targeting to improve campaign efficiency.
Content StrategyWhat is the Hub and Spoke Content Model? Architecture for Topical Authority
The hub and spoke model organises content around authoritative central hubs linked to detailed spoke articles. This guide explains how to apply it.
Analytics & CROSessions vs Users in GA4: What's the Difference?
In Google Analytics 4, 'users' and 'sessions' measure different things. Understanding the distinction helps you interpret traffic reports correctly and make better marketing decisions.