Field Notes
From the
AI search era.
Tactical strategy, algorithm analysis, and AEO deep-dives from our team. 456+ articles covering SEO, AI search, paid media, content, and more.
What is Multivariate Testing? When to Use It vs A/B Testing
Multivariate testing simultaneously tests multiple page elements to find the best combination. This guide explains when multivariate testing is appropriate versus A/B testing and how to run it.
Technical SEOWhat is a 301 Redirect? URL Redirects Explained for SEO
301 redirects move web pages permanently and transfer their SEO authority. This guide explains how redirects work and how to avoid the common mistakes that harm rankings.
Local SEOSEO Agency London: What the Best London SEO Agencies Actually Do
London's SEO agency market is competitive and crowded with varying quality. This guide explains what the best London SEO agencies deliver, what you should pay, and the red flags to avoid.
Analytics & CROWhat is 'Above the Fold' in Web Design? Why It Matters for Conversion
Above the fold is the portion of a webpage visible without scrolling. It is the most valuable real estate on any web page. This guide explains how to use it to maximise conversions.
PPC & Paid MediaWhat is Landing Page Optimisation? Converting PPC Traffic into Leads
Landing page quality directly determines whether paid traffic converts. This guide covers what makes landing pages effective for PPC campaigns.
Content StrategyWhat is Content Distribution? How to Get Your Content Seen
Creating great content is only half the job — getting it in front of the right audience is the other half. This guide covers effective content distribution strategies.
Analytics & CROWhat is Wireframing? How Wireframes Improve Web Design
Wireframes are structural blueprints of webpages that define layout and function before visual design begins. This guide explains what wireframes are and why they improve website design outcomes.
Technical SEOWhat is Robots.txt? Controlling Search Engine Crawling
Robots.txt tells search engine bots which parts of your site to access. This guide explains how it works and how to use it without hurting your rankings.
Local SEODigital Marketing Agency Newcastle: Digital Growth in the North East
Newcastle and the North East are increasingly asserting themselves in the UK's digital economy. This guide covers what effective digital marketing looks like for Newcastle businesses.
Analytics & CROWhat is User Journey Mapping? How to Improve Customer Experience
A user journey map visualises the steps a customer takes from first awareness to purchase. It reveals friction points and improvement opportunities across your entire customer experience.
PPC & Paid MediaWhat are Negative Keywords? How to Stop Wasting PPC Budget
Negative keywords prevent your ads from appearing for irrelevant searches. This guide explains how to find and manage them effectively.
Content StrategyWhat is Content Repurposing? Getting More Value from Every Piece of Content
Content repurposing transforms existing content into multiple formats for different channels. This guide covers how to do it effectively.