Field Notes
From the
AI search era.
Tactical strategy, algorithm analysis, and AEO deep-dives from our team. 378+ articles covering SEO, AI search, paid media, content, and more.
GDPR Email Marketing: What UK Businesses Need to Know
UK email marketing must comply with UK GDPR and PECR. This guide explains the consent rules, what you can and cannot do, and how to run a fully compliant email marketing programme.
Social Media MarketingWhat is Social Proof in Marketing? Examples and How to Use It
Social proof — reviews, testimonials, case studies, and user counts — influences buying decisions by showing that others have chosen and trusted your business. This guide explains the types of social proof and how UK businesses can use them most effectively.
PPC & Paid MediaHow Does Google Ads Work? The Auction System Explained
Google Ads uses a real-time auction system to determine which ads appear and in what order. This guide explains exactly how the auction works.
Content StrategyWhat is a Content Strategy? Building a Framework for Long-Term Growth
A content strategy defines what you create, for whom, and how it serves your business goals. This guide explains how to build one.
Email MarketingWhat is Email Open Rate? What's a Good Open Rate in the UK?
Email open rate measures what percentage of your subscribers open each email you send. This guide explains what it means, what affects it, and what good open rates look like for UK businesses.
Social Media MarketingWhat is a Social Media Strategy? How to Build One for Your UK Business
A social media strategy defines which platforms you use, what content you create, who you target, and how you measure success. This guide explains what a good social media strategy looks like for UK businesses in 2026.
Technical SEOCore Web Vitals: What They Are, Why They Matter, and How to Pass Them
Core Web Vitals are Google's user experience metrics that directly affect search rankings. This guide explains what they are and how to improve them.
Website BuildingDo I Need a Website for My Small Business in 2026?
With social media and Google Business Profiles, some small business owners question whether they need a website at all. Here is an honest answer for UK business owners in 2026.
Email MarketingWhat is Email Segmentation? How to Send More Relevant Emails
Email segmentation divides your list into groups based on shared characteristics to send more relevant, targeted messages. Segmented campaigns consistently outperform unsegmented campaigns across every email metric.
Social Media MarketingWhat is Influencer Marketing? A UK Business Guide
Influencer marketing partners your brand with creators who have established audiences. This guide explains how it works, what different tiers of influencer deliver, and how UK businesses can measure influencer ROI.
PPC & Paid MediaWhat is Google Ads? A Complete Guide to Paid Search Advertising
Google Ads is the world's most widely used paid advertising platform. This guide explains what it is, how it works, and when it makes sense for UK businesses.
Website BuildingHow Long Does It Take to Build a Business Website? (Honest Timelines)
Website timelines vary wildly depending on who is building it and what scope is involved. This guide gives honest, realistic delivery timelines for every type of business website build.