An AI discoverability audit involves systematically querying major LLMs about your brand and cause area to identify knowledge gaps, factual errors, and missing entity associations.
You likely know where you rank on Google. But do you know what ChatGPT says about you? Auditing your brand presence across LLMs is now a mandatory diagnostic step.
The LLM Audit process
Ask the engines direct questions: 'What does [Charity] do?', 'Who is the CEO of [Charity]?', and broader questions like 'Best charities for [Cause]'. Document the responses. If the AI hallucinates details or fails to recommend you, you have an entity recognition problem.
A client was shocked to discover that Claude thought they had merged with another charity three years ago—based on one confusing press release. We had to launch a digital PR campaign to correct the public record and retrain the models.
Key Takeaways
- Regularly query major LLMs about your brand to catch hallucinations.
- Identify which competitors the AI recommends instead of you.
- Use the audit to guide your digital PR and content strategy.
Do you know how AI views your charity? Contact us for a comprehensive AEO discoverability audit.