Field Notes
From the
AI search era.
Tactical strategy, algorithm analysis, and AEO deep-dives from our team. 454+ articles covering SEO, AI search, paid media, content, and more.
What is Pagination SEO? Managing Multi-Page Content Correctly
Pagination creates SEO challenges around duplicate content, crawl budget, and link equity distribution. This guide explains how to handle it correctly.
Local SEOAEO Agency London: Optimising for AI Search in the UK's Most Competitive Market
London businesses face some of the most competitive AI search landscapes in the UK. This guide explains what AEO and GEO optimisation looks like in practice for London brands.
Local SEOSEO Agency Leicester: How to Improve Your Visibility Online
Leicester businesses can achieve strong local and national search visibility with the right SEO investment. This guide explains what good SEO looks like for Leicester businesses.
PPC & Paid MediaWhat is Programmatic Advertising? Automated Ad Buying Explained
Programmatic advertising automates digital ad buying at massive scale. This guide explains what it is, how it works, and when it makes sense for UK businesses.
Content StrategyWhat is Podcast Marketing? How Brands Build Deep Audiences Through Audio
Podcasts build deep audience relationships through long-form audio content. This guide covers podcast marketing for UK businesses.
Local SEOSEO Agency Newcastle: Growing Your Business in the North East
Newcastle's business community is growing rapidly across tech, professional services, and hospitality. This guide explains what a Newcastle SEO agency should deliver and what to look for.
Technical SEOWhat is Site Speed Optimisation? A Complete Guide for 2026
Website speed directly affects both search rankings and user experience. This guide covers the most impactful site speed improvements for 2026.
Local SEOSocial Media Agency Manchester: Audience Building for North West Businesses
Manchester's vibrant business community increasingly relies on social media for brand building and customer acquisition. This guide explains what a Manchester social media agency should deliver.
Local SEOWeb Design Agency London: How to Find the Right One
London has more web design agencies than any UK city. Finding one that delivers measurable results — not just attractive websites — requires knowing what to look for. This guide explains how.
PPC & Paid MediaWhat is Display Advertising? Visual Ads Across the Web Explained
Display advertising shows visual banner and image ads across millions of websites. This guide explains how it works and when it is effective.
Content StrategyWhat is Infographic Marketing? Visual Content for Links and Shares
Infographics combine data with visual design to create highly shareable content. This guide explains how to use them strategically for links and traffic.
Technical SEOHow to Find and Fix Broken Links: A Technical SEO Guide
Broken links waste crawl budget, harm user experience, and lose link equity. This guide explains how to find and fix them systematically.