Field Notes
From the
AI search era.
Tactical strategy, algorithm analysis, and AEO deep-dives from our team. 454+ articles covering SEO, AI search, paid media, content, and more.
Digital Marketing Agency Leicester: Digital Growth for the East Midlands' Most Diverse City
Leicester's diverse economy — spanning retail, manufacturing, technology, and a rich cultural sector — presents real digital marketing opportunity. This guide explains what effective digital marketing looks like for Leicester businesses.
Analytics & CROWhat is Conversion Rate Optimisation (CRO)? A UK Business Guide
Conversion rate optimisation improves the percentage of website visitors who take a desired action. This guide explains how CRO works, what it delivers, and how UK businesses can approach it systematically.
PPC & Paid MediaWhat is TikTok Advertising? Paid Social for Younger Audiences
TikTok Ads reaches the UK's largest under-35 digital audience. This guide explains how TikTok advertising works and when it is the right investment.
Content StrategyWhat is Content Decay? How to Prevent Your SEO Rankings from Fading
Content decay describes how articles lose organic rankings and traffic over time without maintenance. This guide explains how to detect and reverse it.
Local SEOHow to Rank Higher in Google Maps: A Guide for UK Businesses
Ranking higher in Google Maps means more calls, visits, and directions from local customers. This guide covers every factor that influences Google Maps rankings for UK businesses.
Technical SEOWhat is Internal Linking? SEO Strategy for Site Architecture
Internal linking is one of the most powerful and underused SEO techniques. This guide explains how internal links work and how to use them strategically.
Local SEODigital Marketing Agency Glasgow: Growing Scotland's Largest City Economy Online
Glasgow is Scotland's largest city and commercial centre. This guide explains what effective digital marketing looks like for Glasgow businesses competing in Scotland's most competitive market.
Local SEOGoogle Business Profile vs Google Ads: Which is Right for Your Business?
Google Business Profile is free and drives organic local traffic. Google Ads is paid and targets a broader range of searches. This guide explains when to use each and how they work together for UK businesses.
PPC & Paid MediaWhat is LinkedIn Advertising? B2B Paid Social Explained
LinkedIn Ads is the primary paid channel for reaching B2B decision-makers. This guide explains how LinkedIn advertising works and when it is the right investment.
Content StrategyWhat is Thought Leadership Content? Building Authority Through Expert Opinion
Thought leadership content establishes individuals and brands as the definitive expert voice in their field. This guide explains how to create it effectively.
Local SEOWhat is Review Management? How Online Reviews Affect SEO
Review management is the systematic process of monitoring, responding to, and growing your online reviews. It directly affects local SEO rankings, conversion rates, and brand reputation. This guide explains how.
Technical SEOWhat is Mobile-First Indexing? How Google Crawls Your Website
Google uses the mobile version of your website for ranking. This guide explains mobile-first indexing and what it means for your technical SEO.