Field Notes
From the
AI search era.
Tactical strategy, algorithm analysis, and AEO deep-dives from our team. 454+ articles covering SEO, AI search, paid media, content, and more.
Digital Marketing Agency Cardiff: Growing Welsh Businesses in the Digital Age
Cardiff is the UK's youngest capital city and one of its fastest-growing economies. This guide covers digital marketing for Cardiff and Welsh businesses in 2026.
Local SEOWhat is Local Citation Building? How to Get Listed in UK Directories
Local citations mention your business name, address, and phone number on directories and websites. Building citations improves local search authority and Google Business Profile rankings. This guide explains how.
PPC & Paid MediaWhat is Meta Ads? Facebook and Instagram Advertising Explained
Meta Ads serves paid advertising across Facebook and Instagram. This guide explains how the platform works and when it is the right choice for UK businesses.
Content StrategyHow to Write a Blog Post for SEO: A Practical Guide for 2026
Writing a blog post that ranks on Google requires specific structure, research, and optimisation. This guide covers the complete process.
Local SEOWhat is NAP Consistency? Why It Matters for Local SEO
NAP consistency means your business name, address, and phone number are identical everywhere online. Inconsistencies confuse Google and hurt local rankings. This guide explains how to audit and fix NAP issues.
Technical SEOWhat is Page Indexing? How Search Engines Decide Which Pages to Show
Understanding how search engines index pages is fundamental to technical SEO. This guide explains the indexing process and how to control which pages appear in search.
Local SEODigital Marketing Agency Nottingham: Digital Growth for East Midlands Businesses
Nottingham has a rich commercial history and a growing modern economy. This guide explains what digital marketing looks like for Nottingham businesses and what to look for in an agency partner.
Local SEOWhat is the Google Local Pack? How to Rank in It
The Google Local Pack shows three local business listings at the top of search results for location-based queries. Ranking in it drives significant phone calls, website visits, and foot traffic. This guide explains how it works.
PPC & Paid MediaWhat is Performance Max? Google's All-Channel AI Campaign Explained
Performance Max runs across all Google channels automatically. This guide explains what it is, how it works, and when to use it.
Content StrategyWhat is Content Gap Analysis? Finding Topics Your Competitors Rank For That You Don't
Content gap analysis identifies the keywords and topics your competitors rank for but you don't — revealing your biggest content opportunities.
Local SEOHow to Get More Google Reviews for Your UK Business
Google reviews are a critical local ranking factor and powerful trust signal. This guide explains proven strategies UK businesses use to get more genuine Google reviews without violating Google's policies.
Technical SEOWhat is Topical Authority? How to Become the Definitive Source on Your Topic
Topical authority — being recognised as the most comprehensive source on a subject — is now more important than domain authority for many SEO outcomes. This guide explains how to build it.